NASCAR »

Camping World extends Trucks sponsorship

Camping World has signed a seven-year extension to its title sponsorship of NASCAR's Truck Series, the third tier of the national-level championships.
NASCAR's Truck Series will continue to be sponsored by Camping World for an additional seven years, taking the arrangement though to 2022, it was announced on Monday.

The new deal ensures that Camping World will own exclusive rights as title sponsor for a total of 14-consecutive years, equalling the longest entitlement sponsorship in the history of the Trucks series which is currently marking its 20th season.

“The NASCAR Camping World Truck Series has one of the most consistent and durable audiences in all of sports, averaging approximately 800,000 or more television viewers per event over the past six years,” said Steve Phelps, NASCAR's chief marketing officer. “Camping World's seven-year continued commitment to our sport demonstrates its confidence in our on-track product and strength of our brand loyal fan base.”

“Camping World and NASCAR are mutually invested in the growth of a national series that is celebrated for its exciting brand of racing and the most loyal fan base in the country,” said Marcus Lemonis, Chairman and CEO of Camping World and its sister chain, RV retailers Good Sam Enterprises.

Since originally becoming series entitlement sponsor in 2009, Camping World has expanded its number of outdoors goods retail store by 35 per cent, resulting in the company eclipsing $3 billion in annual revenue.

“Six years ago we felt strongly that the sponsorship would dramatically increase our customer base and it's delivered," Lemonis acknowledged. "We expect to see continued success in the coming years.”

According to market research, the partnership between NASCAR and Camping World/Good Sam is a good fit for both groups, with Truck Series fans shown to be outdoors enthusiasts who are 40 per cent more likely than non-fans to go camping. When it comes to camping gear, NASCAR fans are at least 50 per cent more likely than non-fans to have tents, lanterns, and other camping equipment.

The NASCAR Camping World Truck Series will make its return to Kansas Speedway with the running of the SFP 250 on May 9, the third event of the 22-race 2014 season calendar.

NASCAR recently signed a contract extension with Sprint to keep the telecoms company's current sponsorship of the top-level Cup championship in place until the end of 2016, and is seeking a replacement sponsor for the second-tier series after the decision by Nationwide Insurance to end its entitlement deal at the end of the current year. Nationwide will instead move its money towards sponsoring the #88 Hendrick Motorsport Sprint Cup car driven by Dale Earnhardt Jr., it was announced on Friday.

“Dale Jr. has a positive impact on our brand's reputation and brings pride to Nationwide members and our associates,” said Matt Jauchius, chief marketing officer for Nationwide Insurance, said in a news release. “Expanding that relationship to incorporate the prestigious operations at Hendrick Motorsports and collaborating with Rick Hendrick and his team is a great fit for Nationwide Insurance."



Related Pictures

Click on relevant pic to enlarge
Gray Gaulding, driver of the #20 Gemini Southern / Krispy Kreme Chevrolet, is involved in an on track incident with Brandon Jones, driver of the #33 EXIDE Chevrolet, during the NASCAR Camping World Truck Series Kroger 250 at Martinsville Speedway on March 30, 2014 in Martinsville, Virginia.  (Photo Credit: Sean Gardner/Getty Images)
Matt Crafton, driver of the #88 Ideal Doors / Menards Toyota, poses in Victory Lane with the trophy after winning the NASCAR Camping World Truck Series Kroger 250 at Martinsville Speedway on March 30, 2014 in Martinsville, Virginia (Photo Credit: Rainier Ehrhardt/NASCAR via Getty Images)
Matt Crafton in action at Daytona International Speedway on 14 January 2014. (Photo Credit: Getty Images for NASCAR)
NASCAR Camping World Truck Series logo (Copyright: NASCAR)
Carl Edwards, driver of the #19 Subway Toyota, leads a pack of cars during the NASCAR Sprint Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 24, 2015 in Charlotte, North Carolina. (Photo Credit: Rainier Ehrhardt/Getty Images)
Martin Truex Jr., driver of the #78 Furniture Row/Visser Precision Chevrolet, leads a pack of cars during the NASCAR Sprint Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 24, 2015 in Charlotte, North Carolina.  (Photo Credit: Streeter Lecka/Getty Images)
Jimmie Johnson, driver of the #48 Lowe`s Patriotic Chevrolet, is involved in an on-track incident during the NASCAR Sprint Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 24, 2015 in Charlotte, North Carolina.  (Photo Credit: Streeter Lecka/Getty Images)
Kurt Busch, driver of the #41 Haas Automation Chevrolet, leads a pack of cars during the NASCAR Sprint Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 24, 2015 in Charlotte, North Carolina. (Photo Credit: Brian Lawdermilk/Getty Images)
Matt Kenseth, driver of the #20 DeWalt Toyota, and Joey Logano, driver of the #22 Shell Pennzoil Ford, lead the field through the green flag to start the NASCAR Sprint Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 24, 2015 in Charlotte, North Carolina.  (Photo Credit: Matt Sullivan/NASCAR via Getty Images)
Matt Kenseth, driver of the #20 DeWalt Toyota, leads the field through the green flag to start the NASCAR Sprint Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 24, 2015 in Charlotte, North Carolina. (Photo Credit: Jared C. Tilton/Getty Images)
Martin Truex Jr., driver of the #78 Furniture Row/Visser Precision Chevrolet, Kevin Harvick, driver of the #4 Budweiser/Jimmy John`s Chevrolet, and Denny Hamlin, driver of the #11 FedEx Office Toyota, lead the field into turn one during the NASCAR Sprint Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 24, 2015 in Charlotte, North Carolina. (Photo Credit: Rainier Ehrhardt/Getty Images)
Carl Edwards, driver of the #19 Subway Toyota, wins the NASCAR Sprint Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 24, 2015 in Charlotte, North Carolina. (Photo Credit: Matt Sullivan/NASCAR via Getty Images)
Carl Edwards, driver of the #19 Subway Toyota, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 24, 2015 in Charlotte, North Carolina. (Photo Credit: Jerry Markland/Getty Images)
Carl Edwards, driver of the #19 Subway Toyota, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 24, 2015 in Charlotte, North Carolina. (Photo Credit: Jerry Markland/Getty Images)
Carl Edwards, driver of the #19 Subway Toyota, places the winner`s decal on his car after winning the NASCAR Sprint Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 24, 2015 in Charlotte, North Carolina.  (Photo Credit: Sarah Crabill/NASCAR via Getty Images)
Kevin Harvick, driver of the #4 Budweiser/Jimmy John’s Chevrolet SS, finished in ninth place, Sunday, May 24, 2015, in the NASCAR Sprint Cup race at Charlotte Motor Speedway in Concord, North Carolina. (Photo by Garry Eller/HHP for Chevy Racing)
Ryan Newman, driver of the #31 Quicken Loans Chevrolet SS, stops in his pit on his way to a sixth place finish, Sunday, May 24, 2015, in the NASCAR Sprint Cup race at Charlotte Motor Speedway in Concord, North Carolina. (Photo by Andrew Coppley/HHP for Chevy Racing)
Martin Truex, Jr, driver of the #78 Furniture Row/Visser Precision Chevrolet SS, stops in his pit on his way to a fifth place finish, Sunday, May 24, 2015, in the NASCAR Sprint Cup race at Charlotte Motor Speedway in Concord, North Carolina. (Photo by Andrew Coppley/HHP for Chevy Racing)

Start the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.




© 1999 - 2015 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.