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Camping World extends Trucks sponsorship

Camping World has signed a seven-year extension to its title sponsorship of NASCAR's Truck Series, the third tier of the national-level championships.
NASCAR's Truck Series will continue to be sponsored by Camping World for an additional seven years, taking the arrangement though to 2022, it was announced on Monday.

The new deal ensures that Camping World will own exclusive rights as title sponsor for a total of 14-consecutive years, equalling the longest entitlement sponsorship in the history of the Trucks series which is currently marking its 20th season.

“The NASCAR Camping World Truck Series has one of the most consistent and durable audiences in all of sports, averaging approximately 800,000 or more television viewers per event over the past six years,” said Steve Phelps, NASCAR's chief marketing officer. “Camping World's seven-year continued commitment to our sport demonstrates its confidence in our on-track product and strength of our brand loyal fan base.”

“Camping World and NASCAR are mutually invested in the growth of a national series that is celebrated for its exciting brand of racing and the most loyal fan base in the country,” said Marcus Lemonis, Chairman and CEO of Camping World and its sister chain, RV retailers Good Sam Enterprises.

Since originally becoming series entitlement sponsor in 2009, Camping World has expanded its number of outdoors goods retail store by 35 per cent, resulting in the company eclipsing $3 billion in annual revenue.

“Six years ago we felt strongly that the sponsorship would dramatically increase our customer base and it's delivered," Lemonis acknowledged. "We expect to see continued success in the coming years.”

According to market research, the partnership between NASCAR and Camping World/Good Sam is a good fit for both groups, with Truck Series fans shown to be outdoors enthusiasts who are 40 per cent more likely than non-fans to go camping. When it comes to camping gear, NASCAR fans are at least 50 per cent more likely than non-fans to have tents, lanterns, and other camping equipment.

The NASCAR Camping World Truck Series will make its return to Kansas Speedway with the running of the SFP 250 on May 9, the third event of the 22-race 2014 season calendar.

NASCAR recently signed a contract extension with Sprint to keep the telecoms company's current sponsorship of the top-level Cup championship in place until the end of 2016, and is seeking a replacement sponsor for the second-tier series after the decision by Nationwide Insurance to end its entitlement deal at the end of the current year. Nationwide will instead move its money towards sponsoring the #88 Hendrick Motorsport Sprint Cup car driven by Dale Earnhardt Jr., it was announced on Friday.

“Dale Jr. has a positive impact on our brand's reputation and brings pride to Nationwide members and our associates,” said Matt Jauchius, chief marketing officer for Nationwide Insurance, said in a news release. “Expanding that relationship to incorporate the prestigious operations at Hendrick Motorsports and collaborating with Rick Hendrick and his team is a great fit for Nationwide Insurance."



Related Pictures

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Gray Gaulding, driver of the #20 Gemini Southern / Krispy Kreme Chevrolet, is involved in an on track incident with Brandon Jones, driver of the #33 EXIDE Chevrolet, during the NASCAR Camping World Truck Series Kroger 250 at Martinsville Speedway on March 30, 2014 in Martinsville, Virginia.  (Photo Credit: Sean Gardner/Getty Images)
Matt Crafton, driver of the #88 Ideal Doors / Menards Toyota, poses in Victory Lane with the trophy after winning the NASCAR Camping World Truck Series Kroger 250 at Martinsville Speedway on March 30, 2014 in Martinsville, Virginia (Photo Credit: Rainier Ehrhardt/NASCAR via Getty Images)
Matt Crafton in action at Daytona International Speedway on 14 January 2014. (Photo Credit: Getty Images for NASCAR)
NASCAR Camping World Truck Series logo (Copyright: NASCAR)
Kasey Kahne, driver of the #5 Farmers Insurance Chevrolet, applies the winner`s decal in Victory Lane after winning the NASCAR Sprint Cup Series Oral-B USA 500 at Atlanta Motor Speedway on August 31, 2014 in Hampton, Georgia. (Photo Credit: Nick Laham/NASCAR via Getty Images)
Kasey Kahne, driver of the #5 Farmers Insurance Chevrolet, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series Oral-B USA 500 at Atlanta Motor Speedway on August 31, 2014 in Hampton, Georgia. (Photo Credit: Jonathan Moore/Getty Images)
Kasey Kahne, driver of the #5 Farmers Insurance Chevrolet, takes the chequered flag to win the NASCAR Sprint Cup Series Oral-B USA 500 at Atlanta Motor Speedway on August 31, 2014 in Hampton, Georgia. (Photo Credit: Jamie Squire/Getty Images)
Kasey Kahne, driver of the #5 Farmers Insurance Chevrolet, celebrates after winning the NASCAR Sprint Cup Series Oral-B USA 500 at Atlanta Motor Speedway on August 31, 2014 in Hampton, Georgia. (Photo Credit: Todd Warshaw/NASCAR via Getty Images)
Kasey Kahne, driver of the #5 Farmers Insurance Chevrolet, takes the chequered flag to win the NASCAR Sprint Cup Series Oral-B USA 500 at Atlanta Motor Speedway on August 31, 2014 in Hampton, Georgia.  (Photo Credit: Todd Warshaw/NASCAR via Getty Images)
Kevin Harvick, driver of the #4 Jimmy John`s Chevrolet, pits along with the rest of the field during the NASCAR Sprint Cup Series Oral-B USA 500 at Atlanta Motor Speedway on August 31, 2014 in Hampton, Georgia.  (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Kevin Harvick, driver of the #4 Jimmy John`s Chevrolet, and Jeff Gordon, driver of the #24 Panasonic Chevrolet, lead a pack of cars during the NASCAR Sprint Cup Series Oral-B USA 500 at Atlanta Motor Speedway on August 31, 2014 in Hampton, Georgia. (Photo Credit: Brian Lawdermilk/NASCAR via Getty Images)
Kasey Kahne, driver of the #5 Farmer`s Insurance Chevrolet SS, races to win with Kyle Larson, driver of the 42 Target Chevrolet SS beside him finishing in eighth place Sunday, August 31, 2014 in the Nascar Sprint Cup race at Atlanta Motor Speedway in Hampton, Georgia. With this win, Kahne, a Hendrick Motorsports driver, is in the Chase. (Photo by Alan Marler/HHP for Chevy Racing)
Kasey Kahne, driver of the #5 Farmer`s Insurance Chevrolet SS, celebrates his win with a burnout Sunday, August 31, 2014 in the Nascar Sprint Cup race at Atlanta Motor Speedway in Hampton, Georgia. With this win, Kahne, a Hendrick Motorsports driver, is in the Chase. (Photo by Christa L. Thomas/HHP for Chevy Racing)
Kasey Kahne, driver of the #5 Farmer`s Insurance Chevrolet SS, is congratulated by his Hendrik Motor Sports teammates Jeff Gordon, driver of the #24 Panasonic Toughbook Chevrolet SS (left), Jimmie Johnson, driver of the #48 Lowe’s/Kobalt Tools Chevrolet SS (center) and Dale Earnhardt, Jr., driver of the #88 National Guard Chevrolet SS (right) after his victory Sunday, August 31, 2014 in the Nascar Sprint Cup race at Atlanta Motor Speedway in Hampton, Georgia. With this win, Kahne joins Gordon, Johnson, and Earnhardt Jr. in the Chase. (Photo by Harold Hinson/HHP for Chevy Racing)
Kasey Kahne, driver of the #5 Farmer`s Insurance Chevrolet SS, celebrates his victory Sunday, August 31, 2014 in the Nascar Sprint Cup race at Atlanta Motor Speedway in Hampton, Georgia. With this win, Kahne, a Hendrick Motorsports driver, is in the Chase.  (Photo by Christa L. Thomas/HHP for Chevy Racing)
Ryan Blaney, driver of the #29 Cooper Standard Ford, celebrates in victory lane after winning the NASCAR Camping World Truck Series Silverado 250 at Canadian Tire Motorsport Park on August 31, 2014 in Bowmanville, Canada. (Photo Credit: Jeff Zelevansky/NASCAR via Getty Images)
Ryan Blaney, driver of the #29 Cooper Standard Ford, celebrates after winning the NASCAR Camping World Truck Series Chevrolet Silverado 250 on August 31, 2014 in Bowmanville, Ontario, Canada. (Photo Credit: Rainier Ehrhardt/NASCAR via Getty Images)
Ryan Blaney, driver of the #29 Cooper Standard Ford, and German Quiroga, driver of the #77 OtterBox Toyota, take the chequered flag during the NASCAR Camping World Truck Series Chevrolet Silverado 250 on August 31, 2014 in Bowmanville, Ontario, Canada. (Photo Credit: Rainier Ehrhardt/NASCAR via Getty Images)

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