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Camping World extends Trucks sponsorship

Camping World has signed a seven-year extension to its title sponsorship of NASCAR's Truck Series, the third tier of the national-level championships.
NASCAR's Truck Series will continue to be sponsored by Camping World for an additional seven years, taking the arrangement though to 2022, it was announced on Monday.

The new deal ensures that Camping World will own exclusive rights as title sponsor for a total of 14-consecutive years, equalling the longest entitlement sponsorship in the history of the Trucks series which is currently marking its 20th season.

“The NASCAR Camping World Truck Series has one of the most consistent and durable audiences in all of sports, averaging approximately 800,000 or more television viewers per event over the past six years,” said Steve Phelps, NASCAR's chief marketing officer. “Camping World's seven-year continued commitment to our sport demonstrates its confidence in our on-track product and strength of our brand loyal fan base.”

“Camping World and NASCAR are mutually invested in the growth of a national series that is celebrated for its exciting brand of racing and the most loyal fan base in the country,” said Marcus Lemonis, Chairman and CEO of Camping World and its sister chain, RV retailers Good Sam Enterprises.

Since originally becoming series entitlement sponsor in 2009, Camping World has expanded its number of outdoors goods retail store by 35 per cent, resulting in the company eclipsing $3 billion in annual revenue.

“Six years ago we felt strongly that the sponsorship would dramatically increase our customer base and it's delivered," Lemonis acknowledged. "We expect to see continued success in the coming years.”

According to market research, the partnership between NASCAR and Camping World/Good Sam is a good fit for both groups, with Truck Series fans shown to be outdoors enthusiasts who are 40 per cent more likely than non-fans to go camping. When it comes to camping gear, NASCAR fans are at least 50 per cent more likely than non-fans to have tents, lanterns, and other camping equipment.

The NASCAR Camping World Truck Series will make its return to Kansas Speedway with the running of the SFP 250 on May 9, the third event of the 22-race 2014 season calendar.

NASCAR recently signed a contract extension with Sprint to keep the telecoms company's current sponsorship of the top-level Cup championship in place until the end of 2016, and is seeking a replacement sponsor for the second-tier series after the decision by Nationwide Insurance to end its entitlement deal at the end of the current year. Nationwide will instead move its money towards sponsoring the #88 Hendrick Motorsport Sprint Cup car driven by Dale Earnhardt Jr., it was announced on Friday.

“Dale Jr. has a positive impact on our brand's reputation and brings pride to Nationwide members and our associates,” said Matt Jauchius, chief marketing officer for Nationwide Insurance, said in a news release. “Expanding that relationship to incorporate the prestigious operations at Hendrick Motorsports and collaborating with Rick Hendrick and his team is a great fit for Nationwide Insurance."



Related Pictures

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Gray Gaulding, driver of the #20 Gemini Southern / Krispy Kreme Chevrolet, is involved in an on track incident with Brandon Jones, driver of the #33 EXIDE Chevrolet, during the NASCAR Camping World Truck Series Kroger 250 at Martinsville Speedway on March 30, 2014 in Martinsville, Virginia.  (Photo Credit: Sean Gardner/Getty Images)
Matt Crafton, driver of the #88 Ideal Doors / Menards Toyota, poses in Victory Lane with the trophy after winning the NASCAR Camping World Truck Series Kroger 250 at Martinsville Speedway on March 30, 2014 in Martinsville, Virginia (Photo Credit: Rainier Ehrhardt/NASCAR via Getty Images)
Matt Crafton in action at Daytona International Speedway on 14 January 2014. (Photo Credit: Getty Images for NASCAR)
NASCAR Camping World Truck Series logo (Copyright: NASCAR)
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Brad Keselowski, driver of the #19 DrawTire Ford, poses with the trophy in victory lane after winning the NASCAR Camping World Truck Series UNOH 200 presented by ZLOOP at Bristol Motor Speedway on August 21, 2014 in Bristol, Tennessee.  (Photo Credit: Patrick Smith/NASCAR via Getty Images)
Brad Keselowski, driver of the #19 DrawTire Ford, celebrates with a burnout after winning the NASCAR Camping World Truck Series UNOH 200 presented by ZLOOP at Bristol Motor Speedway on August 21, 2014 in Bristol, Tennessee.  (Photo Credit: Patrick Smith/NASCAR via Getty Images)
Jake Crum, driver of the #01 My Freedom Smokes Chevrolet, and Bryan Silas, driver of the #99 Bell Trucks America Inc. Chevrolet, are involved in an incident during the NASCAR Camping World Truck Series UNOH 200 presented by ZLOOP at Bristol Motor Speedway on August 21, 2014 in Bristol, Tennessee. (Photo Credit: Patrick Smith/NASCAR via Getty Images)
Brad Keselowski, driver of the #19 DrawTire Ford, leads Kyle Busch, driver of the #51 Dollar General Toyota, and the rest of the field during the NASCAR Camping World Truck Series UNOH 200 presented by ZLOOP at Bristol Motor Speedway on August 21, 2014 in Bristol, Tennessee.  (Photo Credit: Patrick Smith/NASCAR via Getty Images)
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With General Motors CEO Mary Barra, Jeff Gordon, driver of the #24 Axalta Chevrolet SS, holds the Michigan Heritage Trophy after winning the Pure Michigan 400 NASCAR Sprint Cup race Sunday, August 17, 2014 at Michigan International Speedway in Brooklyn, Michigan. This was Gordon`s third win of the season. In 2013, MIS began awarding the Michigan Heritage Trophy as a recognition and celebration of the automobile and it`s importance to the race track and the manufacturers competing in NASCAR. (Photo by Harold Hinson/HHP for Chevy Racing)

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