NASCAR »

Miller Lite and Harley-Davidson team for Winston.


Rusty Wallace will be riding his Harley again on Saturday night, but it won't be the two-wheeled version that he has become somewhat a collector of.

In this case, it will be the "PC-36" Ford Taurus that Penske Racing South driver Wallace will be wheeling in Saturday night's The Winston "all star" race at Lowe's Motor Speedway. The car that Wallace showed so much strength with last month at Texas Motor Speedway will be dressed up in a special Miller Lite/Harley-Davidson paint design.

The 2002 season marks the fourth straight year Miller Brewing Company and Harley-Davidson, two Milwaukee landmarks with legendary racing programs, are joined together in a program that features Miller Lite stock car driver Rusty Wallace.

"When Miller Brewing and Harley-Davidson got together, I thought it was the coolest program I've ever been involved with in my racing career - and I've been racing a long time," said Wallace. "Now that this has become an annual deal, I'm always excited about getting an awesome looking race car to race."

After the debut in Saturday's race under the lights at Lowe's Motor Speedway, Wallace and the Penske Racing team will also field the Miller Lite/Harley-Davidson stock car at Florida's Daytona International Speedway on July 6 and Michigan International Speedway on August 18.

Along with partnering at three stock car races, Miller Brewing Company and Harley-Davidson will also work together to promote responsibility at a number of motorcycle rallies across the USA, including events in Daytona Beach, FL and Sturgis, SD. Both companies will help dealers and distributors focus on responsible drinking and safe riding issues. In addition, both companies will prepare materials that can be used in conjunction with local activities and special events, including a poster featuring Miller Brewing's "Live Responsibly" message and Harley-Davidson's "Ride Straight" slogan.

Another element in the partnership is a special NASCAR-themed, custom-painted 2002 Harley-Davidson“ Softail“ that will be on display in the Miller Lite Racing Garage, a mobile display that will visit 25 auto racing events during the year. This ultimate racing experience, which combines the best features of a racing museum with the excitement of a popular bar, will be equipped with race car displays, auto racing memorabilia and simulators.

Miller Brewing Company and Harley-Davidson have worked together numerous times in the past. Last year, Wallace drove a special Miller Lite/Harley-Davidson at stock car races in Charlotte, Daytona Beach and Brooklyn, MI. Two years ago, Wallace drove a car featuring the brewery and motorcycle manufacturer at events in Daytona Beach, Bristol (TN) and Richmond. Three years ago, the two companies collaborated on a summer promotion that offered consumers an opportunity to win Harley-Davidson“ motorcycles, and introduced a special limited-edition Miller Lite/Harley-Davidson design for the brewery's three racing teams. The two companies also worked together on the motorcycle manufacturer's 90th and 95th Anniversary Reunions in Milwaukee.

Wallace, the 1989 NASCAR Winston Cup champion, has been driving a Miller Brewing Company-sponsored stock car since 1990. Heading into the 2002 season, Wallace has registered 54 victories and 35 pole positions during his NASCAR Winston Cup career. The 45-year-old driver, a winner of at least one race in 16 consecutive seasons (1986-2001), registered ten victories in 1993 and eight wins the following season (1994). In 1991, Wallace became a NASCAR team co-owner with Roger Penske and Don Miller when Penske Racing South was formed. He is currently fifth in the series' point standings.


Related Pictures

Click on relevant pic to enlarge
Rusty Wallace.
Erik Jones, driver of the #4 Toyota Toyota, celebrates in victory lane after winning during the NASCAR Camping World Truck Series Chevrolet Silverado 250 at Canadian Tire Motorsport Park on August 30, 2015 in Bowmanville, Ontario, Canada. (Photo Credit: Jeff Zelevansky/NASCAR via Getty Images)
Erik Jones, driver of the #4 Toyota Toyota, celebrates in victory lane after winning during the NASCAR Camping World Truck Series Chevrolet Silverado 250 at Canadian Tire Motorsport Park on August 30, 2015 in Bowmanville, Ontario, Canada. (Photo Credit: Jeff Zelevansky/NASCAR via Getty Images)
Erik Jones, driver of the #4 Toyota Toyota, races with Cole Custer, driver of the #00 Haas Automation Chevrolet, during the NASCAR Camping World Truck Series Chevrolet Silverado 250 at Canadian Tire Motorsport Park on August 30, 2015 in Bowmanville, Ontario, Canada.  (Photo Credit: Jeff Zelevansky/NASCAR via Getty Images)
Erik Jones, driver of the #4 Toyota Toyota, leads a pack of trucks during the NASCAR Camping World Truck Series Chevrolet Silverado 250 at Canadian Tire Motorsport Park on August 30, 2015 in Bowmanville, Ontario, Canada. (Photo Credit: Jeff Zelevansky/NASCAR via Getty Images)
Cameron Hayley, driver of the #13 Cabinets by Hayley/The Carolina Nut Co. Toyota, leads a pack of trucks during the NASCAR Camping World Truck Series Chevrolet Silverado 250 at Canadian Tire Motorsport Park on August 30, 2015 in Bowmanville, Ontario, Canada.  (Photo Credit: Jeff Zelevansky/NASCAR via Getty Images)
Cameron Hayley, driver of the #13 Cabinets by Hayley/The Carolina Nut Co. Toyota, races with Erik Jones, driver of the #4 Toyota Toyota, during the NASCAR Camping World Truck Series Chevrolet Silverado 250 at Canadian Tire Motorsport Park on August 30, 2015 in Bowmanville, Ontario, Canada. (Photo Credit: Jeff Zelevansky/NASCAR via Getty Images)
Cole Custer, driver of the #00 Haas Automation Chevrolet, leads a pack of trucks during the NASCAR Camping World Truck Series Chevrolet Silverado 250 at Canadian Tire Motorsport Park on August 30, 2015 in Bowmanville, Ontario, Canada.  (Photo Credit: Jeff Zelevansky/NASCAR via Getty Images)
Matt Crafton, driver of the #88 Ideal Door/Menards Toyota, leads a pack of trucks during the NASCAR Camping World Truck Series Chevrolet Silverado 250 at Canadian Tire Motorsport Park on August 30, 2015 in Bowmanville, Ontario, Canada (Photo Credit: Jeff Zelevansky/NASCAR via Getty Images)
Alex Tagliani, driver of the #29 Cooper Standard Ford, leads a pack of trucks during the NASCAR Camping World Truck Series Chevrolet Silverado 250 at Canadian Tire Motorsport Park on August 30, 2015 in Bowmanville, Ontario, Canada.  (Photo Credit: Jeff Zelevansky/NASCAR via Getty Images)
Paul Menard, driver of the #33 Richmond/Menards Chevrolet, celebrates after taking first in the Xfinity Series Road America 180 Fired Up by Johnsonville on at Road America on August 29, 2015 in Elkhart Lake, Wisconsin. (Photo Credit: Jonathan Moore/NASCAR via Getty Images)
Paul Menard, driver of the #33 Richmond/Menards Chevrolet, leads a pack of cars during the NASCAR XFINITY Series Road America 180 Fired Up by Johnsonville at Road America on August 29, 2015 in Elkhart Lake, Wisconsin. (Photo Credit: Rainier Ehrhardt/NASCAR via Getty Images)
Ryan Blaney, driver of the #22 Discount Tire Ford, leads a pack of cars during the Xfinity Series Road America 180 Fired Up by Johnsonville on at Road America on August 29, 2015 in Elkhart Lake, Wisconsin. (Photo Credit: Jonathan Moore/NASCAR via Getty Images)
Paul Menard, driver of the #33 Richmond/Menards Chevrolet, celebrates with a burnout after taking first in the Xfinity Series Road America 180 Fired Up by Johnsonville on at Road America on August 29, 2015 in Elkhart Lake, Wisconsin. (Photo Credit: Jonathan Moore/NASCAR via Getty Images)
Paul Menard, driver of the #33 Richmond/Menards Chevrolet, takes the chequered flag at the end of the Xfinity Series Road America 180 Fired Up by Johnsonville on at Road America on August 29, 2015 in Elkhart Lake, Wisconsin. (Photo Credit: Jonathan Moore/NASCAR via Getty Images)
Chase Elliott, driver of the #9 NAPA Auto Parts Chevrolet, leads the field in a restart during the NASCAR XFINITY Series Road America 180 Fired Up by Johnsonville at Road America on August 29, 2015 in Elkhart Lake, Wisconsin.  (Photo Credit: Rainier Ehrhardt/NASCAR via Getty Images)
Jimmie Johnson, driver of the #48 Lowe`s Pro Services Chevrolet, and Clint Bowyer, driver of the #15 5-hour Energy Toyota, lead a pack of cars during the NASCAR Sprint Cup Series IRWIN Tools Night Race at Bristol Motor Speedway on August 22, 2015 in Bristol, Tennessee.  (Photo Credit: Photo by Brian Lawdermilk/Getty Images)
Kyle Busch, driver of the #18 Skittles Toyota, leads a pack of cars during the NASCAR Sprint Cup Series IRWIN Tools Night Race at Bristol Motor Speedway on August 22, 2015 in Bristol, Tennessee.  (Photo Credit: Photo by Brian Lawdermilk/Getty Images)

Start the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.




© 1999 - 2015 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.