NASCAR »

Fox seeks ways to cut costs.

Facing a discouraging ad market, Fox is talking to NASCAR and ESPN about ways the network can save money on its broadcasts of the sport next year. They are exploring potential cost cuts on the production side.

Also, about 20 members of Fox's sales and marketing team will meet at NASCAR's New York office to talk about unique approaches that might distinguish the sport from other properties.

“It's really going to be a half-day seminar on how we can think differently, approach the market differently and provide different opportunities for advertisers,” Paul Brooks, president of the NASCAR Media Group, said from the NASCAR hauler during last week's season finale at Homestead-Miami Speedway. “What are we missing? What can we do better? We want to make sure we're looking through all of those opportunities.”

On the production side, Brooks said the sanctioning body will work with Fox to find savings as long as the viewers won't notice a difference.

“There are additional things we can look at as far as sharing and managing facilities in an even more efficient way,” he said.

Can broadcasters get by with 55 cameras instead of 60? Can they share a production truck over the course of a weekend instead of using multiple trucks? Those are the kinds of cuts the networks will weigh.

“It's something we're very cognizant of,” Rich Feinberg, ESPN's vice president of motorsports, said. “Every business has been affected by the economy, and we're just trying to stay ahead of those things. Our content will still be there, but we've got to take a closer look at how we acquire that content. Are there areas where we can be flexible?”

The combined TV rights fee for Fox, ESPN and Turner averages $560 million a year through 2014.

Additionally, each of the networks has a multimillion-dollar spend with NASCAR Media Group, which manages the TV compound at each venue and provides additional content, such as unique camera angles and audio.

by Michael Smith/Sporting News

Michael Smith is a reporter with SportsBusiness Journal.


Related Pictures

Click on relevant pic to enlarge
Dale Earnhardt Jr - #88 AMP Energy Chevrolet [Pic credit: image.net]
Kasey Kahne, driver of the #5 Quicken Loans Chevrolet SS, races to an eighth place finish with Dale Earnhardt, Jr., driver of the #88 Nationwide Chevrolet SS who finished in second place Saturday night, April 9, 2016 in the NASCAR Sprint Cup Series race at Texas Motor Speedway in Fort Worth, Texas.  (Photo by Alan Marler for Chevy Racing)
Chase Elliott, driver of the #24 NAPA Auto Parts Chevrolet SS, stops in his pit on his way to a fifth place finish Saturday night, April 9, 2016 in the NASCAR Sprint Cup Series race at Texas Motor Speedway in Fort Worth, Texas. Elliott takes over the #24 car from retired driver Jeff Gordon.  (Photo by Ashley R Dickerson for Chevy Racing)
Jimmie Johnson, driver of the #48 Lowe’s Chevrolet SS, races to a fourth place finish Saturday night, April 9, 2016 in the NASCAR Sprint Cup Series race at Texas Motor Speedway in Fort Worth, Texas.  (Photo by Alan Marler for Chevy Racing)
Dale Earnhardt, Jr., driver of the #88 Nationwide Chevrolet SS, finishes in second place Saturday night, April 9, 2016 in the NASCAR Sprint Cup Series race at Texas Motor Speedway in Fort Worth, Texas. (Photo by Brian Cleary for Chevy Racing)
Kyle Busch, driver of the #18 Interstate Batteries Toyota, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series Duck Commander 500 as Texas Motor Speedway President Eddie Gossage (L) and John Godwin of Duck Commander (R) look on at Texas Motor Speedway on April 9, 2016 in Fort Worth, Texas (Photo Credit: Photo by Jared C. Tilton/NASCAR via Getty Images)
Kyle Busch, driver of the #18 Interstate Batteries Toyota, celebrates after winning the NASCAR Sprint Cup Series Duck Commander 500 at Texas Motor Speedway on April 9, 2016 in Fort Worth, Texas.  (Photo Credit: Photo by Jared C. Tilton/NASCAR via Getty Images)
Kyle Busch, driver of the #18 Interstate Batteries Toyota, celebrates with a burnout after winning the NASCAR Sprint Cup Series Duck Commander 500 at Texas Motor Speedway on April 9, 2016 in Fort Worth, Texas.  (Photo Credit: Photo by Sarah Crabill/Getty Images for Texas Motor Speedway)
Kyle Busch, driver of the #18 Interstate Batteries Toyota, celebrates winning the NASCAR Sprint Cup Series Duck Commander 500 at Texas Motor Speedway on April 9, 2016 in Fort Worth, Texas.  (Photo Credit: Photo by Sarah Crabill/Getty Images for Texas Motor Speedway)
Kyle Busch, driver of the #18 Interstate Batteries Toyota, takes the chequered flag to win the NASCAR Sprint Cup Series Duck Commander 500 at Texas Motor Speedway on April 9, 2016 in Fort Worth, Texas.  (Photo Credit: Photo by Robert Laberge/NASCAR via Getty Images)
Carl Edwards, driver of the #19 Stanley Toyota, leads the field to the green flag to start the NASCAR Sprint Cup Series Duck Commander 500 at Texas Motor Speedway on April 9, 2016 in Fort Worth, Texas.  (Photo Credit: Photo by Robert Laberge/NASCAR via Getty Images)
Martin Truex Jr., driver of the #78 Bass Pro Shops/TRACKER Boats Toyota, practices for the NASCAR Sprint Cup Series Duck Commander 500 at Texas Motor Speedway on April 7, 2016 in Fort Worth, Texas.  (Photo Credit: Photo by Jared C. Tilton/NASCAR via Getty Images)
Carl Edwards, driver of the #19 Stanley Toyota, poses with the Coors Light Pole Award after qualifying for the pole position for the NASCAR Sprint Cup Series Duck Commander 500 at Texas Motor Speedway on April 8, 2016 in Fort Worth, Texas.  (Photo Credit: Photo by Jared C. Tilton/NASCAR via Getty Images)
Carl Edwards, driver of the #19 Stanley Toyota, poses with the Coors Light Pole Award after qualifying for the pole position for the NASCAR Sprint Cup Series Duck Commander 500 at Texas Motor Speedway on April 8, 2016 in Fort Worth, Texas.  (Photo Credit: Photo by Jared C. Tilton/NASCAR via Getty Images)
Kyle Busch, driver of the #18 M&M`s 75th Anniversary Toyota, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series STP 500 at Martinsville Speedway on April 3, 2016 in Martinsville, Virginia. (Photo Credit: Photo by Matt Sullivan/NASCAR via Getty Images)
Kyle Busch, driver of the #18 M&M`s 75th Anniversary Toyota, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series STP 500 at Martinsville Speedway on April 3, 2016 in Martinsville, Virginia. (Photo Credit: Photo by Sean Gardner/NASCAR via Getty Images)
Kyle Busch, driver of the #18 M&M`s 75th Anniversary Toyota, celebrates with the chequered flag after winning the NASCAR Sprint Cup Series STP 500 at Martinsville Speedway on April 3, 2016 in Martinsville, Virginia. (Photo Credit: Photo by Sarah Crabill/Getty Images)
Kyle Busch, driver of the #18 M&M`s 75th Anniversary Toyota, crosses the finish line to win the NASCAR Sprint Cup Series STP 500 at Martinsville Speedway on April 3, 2016 in Martinsville, Virginia. (Photo Credit: Photo by Sean Gardner/NASCAR via Getty Images)

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.




© 1999 - 2016 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.