NASCAR »

Siegel to manage Drive for Diversity initiative.

Former Dale Earnhardt Inc. president Max Siegel will conduct the NASCAR Drive for Diversity program through his new sports and entertainment marketing agency, The 909 Group, NASCAR announced Wednesday.

The Drive for Diversity programme had been outsourced to Access Marketing & Communications for its initial five years, and NASCAR has now contracted it out to Siegel, who sees his new opportunity as one where he can have a broad impact on the sport.

"DEI was a tremendous opportunity and it was an incredible challenge and a great experience," Siegel said in a phone interview Wednesday. "I had the opportunity to experience things in my tenure there that a lot of people probably don't get to (despite having) more time in the sport.

"This gives me another look at the sport and wanting to see what I want to do more long term. I know I want to have a long future in NASCAR. This is an exciting opportunity to stretch across teams, talent, the sanctioning body and the commercial partners."

Siegel's departure ended a two-year stint at DEI. He joined the team when it was in the final stages of trying to keep Dale Earnhardt Jr. with the team. Earnhardt Jr. opted to leave for Hendrick Motorsports.

Siegel oversaw the buyout of Ginn Racing and the merger of the engine shop with Richard Childress Racing as well.

While DEI had improved engine reliability and expanded to four teams for 2008 thanks to those transactions, the organisation's top cars finished 14th and 16th in the owners points and didn't win a race. None of its drivers made the Chase for the NASCAR Sprint Cup.

DEI and Chip Ganassi Racing announced a partnership last November, forming Earnhardt Ganassi Racing. The team is working out of the Ganassi shop and is expected to be run by mostly Ganassi personnel.

"Just from economic necessity and really trying to find a principal partner that was a good fit for DEI to go into tough economic times, I reached out to Chip," Siegel said.

"Chip is a hands-on owner. He's something that DEI hasn't had and needs from the principal (owner) standpoint. I'm going to continue to work with them on some of the marketing initiatives and revenue-generating initiatives as a client. But this will allow me to get another perspective in NASCAR and more experience."



Related Pictures

Click on relevant pic to enlarge
NASCAR Sprint Cup logo
Kasey Kahne, driver of the #5 Quicken Loans Chevrolet SS, races to an eighth place finish with Dale Earnhardt, Jr., driver of the #88 Nationwide Chevrolet SS who finished in second place Saturday night, April 9, 2016 in the NASCAR Sprint Cup Series race at Texas Motor Speedway in Fort Worth, Texas.  (Photo by Alan Marler for Chevy Racing)
Chase Elliott, driver of the #24 NAPA Auto Parts Chevrolet SS, stops in his pit on his way to a fifth place finish Saturday night, April 9, 2016 in the NASCAR Sprint Cup Series race at Texas Motor Speedway in Fort Worth, Texas. Elliott takes over the #24 car from retired driver Jeff Gordon.  (Photo by Ashley R Dickerson for Chevy Racing)
Jimmie Johnson, driver of the #48 Lowe’s Chevrolet SS, races to a fourth place finish Saturday night, April 9, 2016 in the NASCAR Sprint Cup Series race at Texas Motor Speedway in Fort Worth, Texas.  (Photo by Alan Marler for Chevy Racing)
Dale Earnhardt, Jr., driver of the #88 Nationwide Chevrolet SS, finishes in second place Saturday night, April 9, 2016 in the NASCAR Sprint Cup Series race at Texas Motor Speedway in Fort Worth, Texas. (Photo by Brian Cleary for Chevy Racing)
Kyle Busch, driver of the #18 Interstate Batteries Toyota, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series Duck Commander 500 as Texas Motor Speedway President Eddie Gossage (L) and John Godwin of Duck Commander (R) look on at Texas Motor Speedway on April 9, 2016 in Fort Worth, Texas (Photo Credit: Photo by Jared C. Tilton/NASCAR via Getty Images)
Kyle Busch, driver of the #18 Interstate Batteries Toyota, celebrates after winning the NASCAR Sprint Cup Series Duck Commander 500 at Texas Motor Speedway on April 9, 2016 in Fort Worth, Texas.  (Photo Credit: Photo by Jared C. Tilton/NASCAR via Getty Images)
Kyle Busch, driver of the #18 Interstate Batteries Toyota, celebrates with a burnout after winning the NASCAR Sprint Cup Series Duck Commander 500 at Texas Motor Speedway on April 9, 2016 in Fort Worth, Texas.  (Photo Credit: Photo by Sarah Crabill/Getty Images for Texas Motor Speedway)
Kyle Busch, driver of the #18 Interstate Batteries Toyota, celebrates winning the NASCAR Sprint Cup Series Duck Commander 500 at Texas Motor Speedway on April 9, 2016 in Fort Worth, Texas.  (Photo Credit: Photo by Sarah Crabill/Getty Images for Texas Motor Speedway)
Kyle Busch, driver of the #18 Interstate Batteries Toyota, takes the chequered flag to win the NASCAR Sprint Cup Series Duck Commander 500 at Texas Motor Speedway on April 9, 2016 in Fort Worth, Texas.  (Photo Credit: Photo by Robert Laberge/NASCAR via Getty Images)
Carl Edwards, driver of the #19 Stanley Toyota, leads the field to the green flag to start the NASCAR Sprint Cup Series Duck Commander 500 at Texas Motor Speedway on April 9, 2016 in Fort Worth, Texas.  (Photo Credit: Photo by Robert Laberge/NASCAR via Getty Images)
Martin Truex Jr., driver of the #78 Bass Pro Shops/TRACKER Boats Toyota, practices for the NASCAR Sprint Cup Series Duck Commander 500 at Texas Motor Speedway on April 7, 2016 in Fort Worth, Texas.  (Photo Credit: Photo by Jared C. Tilton/NASCAR via Getty Images)
Carl Edwards, driver of the #19 Stanley Toyota, poses with the Coors Light Pole Award after qualifying for the pole position for the NASCAR Sprint Cup Series Duck Commander 500 at Texas Motor Speedway on April 8, 2016 in Fort Worth, Texas.  (Photo Credit: Photo by Jared C. Tilton/NASCAR via Getty Images)
Carl Edwards, driver of the #19 Stanley Toyota, poses with the Coors Light Pole Award after qualifying for the pole position for the NASCAR Sprint Cup Series Duck Commander 500 at Texas Motor Speedway on April 8, 2016 in Fort Worth, Texas.  (Photo Credit: Photo by Jared C. Tilton/NASCAR via Getty Images)
Kyle Busch, driver of the #18 M&M`s 75th Anniversary Toyota, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series STP 500 at Martinsville Speedway on April 3, 2016 in Martinsville, Virginia. (Photo Credit: Photo by Matt Sullivan/NASCAR via Getty Images)
Kyle Busch, driver of the #18 M&M`s 75th Anniversary Toyota, celebrates in Victory Lane after winning the NASCAR Sprint Cup Series STP 500 at Martinsville Speedway on April 3, 2016 in Martinsville, Virginia. (Photo Credit: Photo by Sean Gardner/NASCAR via Getty Images)
Kyle Busch, driver of the #18 M&M`s 75th Anniversary Toyota, celebrates with the chequered flag after winning the NASCAR Sprint Cup Series STP 500 at Martinsville Speedway on April 3, 2016 in Martinsville, Virginia. (Photo Credit: Photo by Sarah Crabill/Getty Images)
Kyle Busch, driver of the #18 M&M`s 75th Anniversary Toyota, crosses the finish line to win the NASCAR Sprint Cup Series STP 500 at Martinsville Speedway on April 3, 2016 in Martinsville, Virginia. (Photo Credit: Photo by Sean Gardner/NASCAR via Getty Images)

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.


Enoughprogram - Unregistered

January 05, 2010 5:00 PM

Retain It,standard affair flow look or technique fact match use tour heavy since go impose cold memory back wrong control strength stop end hope sex none weekend detailed spring surprise clean positive under director commitment human destroy requirement impact far like tomorrow terrible deal row when board old fresh vote emphasis minute pay also imagine ear east generation executive suitable program when interested somewhere himself finally chance course collect spend operation living driver advantage lady past rare use cold weak match do considerable individual push up forward comment experience context arrangement upper how town parliament characteristic

buy databases - Unregistered

January 14, 2010 4:02 PM

Launch Interest,deal plus rise influence appearance east married league basic assembly letter trust activity arrange charge when route difficult white number cost bottom department exchange wonder draw get raise bill student including talk increasingly provide shop in by recall centre principle guest on bloody circumstance approach invite solution principle income position pass cup past bit upon these reading back settlement advantage democratic facility sign equally flow interpretation also remember note incident ordinary star sky building cheap immediately our human rest period practical aspect rock from paper straight brain method offer love signal both programme something dinner long mind open



© 1999 - 2016 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.