The MSA British Rally Championship has announced Dulux Trade as its title sponsor for the 2010 season.
The sponsorship deal will run for two years and the British Rally Championship reserves an option to continue beyond that period.
Under the agreement with the 'industry-leading manufacturer of paints and high performance coatings' the British Isles' only international rally series will be called the 'Dulux Trade MSA British Rally Championship'.
“We are extremely proud to have been chosen by this established, professional brand and look forward to working with Dulux Trade in its association with the MSA British Rally Championship,” said BRC managing director, Mark Taylor.
“The Championship brings a great deal of excitement and entertainment to its supporters, and the sponsorship provides a fun and dynamic platform for Dulux Trade to provide incentives and competitions for its existing and potential customers, as well as its staff. Using the Championship to build on the emotional side of the brand will help promote its pioneering products and services to a new, wider audience base.”
Commenting on the sponsorship deal, Dulux Trade communications manager, James Green, added: “Dulux Trade is renowned as a high performance brand among the world's finest decorating professionals, and we have recently been looking for an innovative way to bring the Dulux Trade brand name and associated messaging to an even broader audience. The British Rally Championship fits the bill perfectly, as like Dulux Trade, the championship revolves around performance under pressure, and has a long history of success.”
The official launch of the 2010 Dulux Trade MSA British Rally Championship will be on March 9 at the Dulux Trade headquarters in Slough, ahead of the first round at the end of that month.