RR » Monster to fuel the 2010 Isle of Man TT

The Isle of Man TT will have a new presenting sponsor in 2010 in the shape of energy drink giant Monster.

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mike hunt - Unregistered

April 16, 2010 3:48 PM

The Monster brand is owned by Hansen Natural Corporation and its distribution is handled by Pepsico or Coca-cola depending on the country.

FWIW the Relentless brand (as in Relentless Suzuki) is owned and distributed by Coca-cola.


mike hunt - Unregistered

April 16, 2010 3:54 PM

FWIW the Rockstar brand (sponsors of Suzuki in the USA and co sponsors of Swan honda in the UK are owned by a fellow called Russell Weiner. Its distribution is handled by Pepsico or Coca-cola depending on the country.

So now you know :p


April 16, 2010 5:54 PM

Excellent news for the TT. Good to have a big name sponsor who's willing to not just contribute to the event financially, but provide attractions & events as well.

The TT seems to have been having a resurgence over the last few years, which can only be good for road racing in general. Long may it continue :)

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