RR »

Research to investigate benefit of racing to national economy

The potential value of road racing to a country's economy has been revealed in a survey of fans.
A fan survey reveals how much road racing is worth to the island. The research was undertaken during the 2009 Manx Grand Prix, in the Isle of Man – home of the Isle of Man TT – and it has been confirmed research will also be carried out during the 2010 TT, which starts on May 29, to provide a greater understanding of the event and its economic contribution to the Isle of Man.

The first survey by the Isle of Man Department of Tourism and Leisure was conducted during the MGP, when more than 4,500 people were interviewed. The MGP, which uses the same Mountain Course as the TT, attracted 8,915 visitors to the Island, of which 8,055 travelled by sea.

The survey showed each visitor spent around £551 during their visit, which lasted an average of 7.3 days, making an overall contribution to the Island's economy of £4.9 million – and contributing income of approximately £800,000 to the Isle of Man Government.

The data also showed most visitors come from the North West of England, followed by the Midlands and South East. The highest numbers of international visitors travelled from Australia (124) and Germany (113).

Other findings in the survey included the fact the recently developed classic programme had proved popular with fans, with a large number expressing an interest in the programme and stating it was one of the reasons for their visit to the MGP. High levels of loyalty to the event were also confirmed.
The results of this and subsequent surveys will allow the DTL and partners to ensure motorsport events like the TT continue to develop to best meet the requirements of Isle of Man residents and visitors.

Isle of Man Tourism and Leisure Minister Martyn Quayle said:
“The research has given us a really good insight into the MGP. We will now look to work with our partners at the Manx Motor Cycle Club to develop the popular areas of the event so that we are able to encourage more visitors to attend and increase the contribution that the event makes to the Island's economy.”


Related Pictures

Click on relevant pic to enlarge
A survey has revealed how much road racing can be worth to an economy
Peter Hickman won the Macau Grand Prix for the second year running on the Bathams/SMT BMW.
Glenn Irwin on the PBM Ducati at the Macau Grand Prix.
Glenn Irwin on the PBM Be Wiser Ducati at the Macau Grand Prix.
Peter Hickman on the Bathams/SMT BMW at the Macau Grand Prix.
Peter Hickman on the Bathams/SMT BMW at the Macau Grand Prix.
Peter Hickman in action at the 50th Macau Grand Prix on the Bathams/SMT BMW.
Michael Rutter on the Bathams/SMT BMW at the Macau Grand Prix.
Martin Jessopp on the Riders Motorcycles BMW at the Macau Grand Prix.
Michael Rutter and John McGuinness during the pre-event press conference ahead of the 50th Macau Motorcycle Grand Prix.
Michael Rutter topped the opening practice session for the 2016 Macau Grand Prix.
Michael Dunlop on the Team Classic Suzuki XR69 during the Classic Superbike race at the Classic TT.
Michael Dunlop on the Black Eagle MV Agusta at the Classic TT.
Michael Dunlop on the Black Eagle MV Agusta at the Classic TT.
Bruce Anstey won the Lightweight race at the Classic TT on the Padgetts Honda RS250.
John McGuinness on the Winfield Paton at the Classic TT.
Bruce Anstey on the Padgetts RS250 Honda at the Classic TT.
Dean Harrison on the Silicone Engineering Kawasaki at the Classic TT.

Start the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.




© 1999 - 2016 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.