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Energy drink giant Monster confirms TT sponsorship

The Isle of Man TT will have a new presenting sponsor in 2010 in the shape of energy drink giant Monster.
Monster Energy, the massive global drinks company, has become presenting sponsor of the 2010 Isle of Man TT.

The deal, announced by the Isle of Man Government Department of Economic Development at Silverstone this week, will see the Monster brand attached to both Supersport races and the TT's official radio broadcast, as well as the event branding for 2010 becoming The Isle of Man TT fuelled by Monster Energy.

The announcement event was attended by several leading TT riders, including John McGuinness, Steve Plater, Guy Martin, Keith Amor and Michael Rutter.

Monster is an active supporter of athletes in a range of sports, including many involved in bike racing – like MotoGP legend Valentino Rossi.

Monster Energy European Marketing Director Jamal Benmiloud said:

“Our brand is an active supporter of many of the world's truly great high octane sports events and the TT Races are right up there with the best of them.”

“It is a truly incredible event with some of the world's most talented motorcycle racers and it is a privilege to be associated with it.”

As part of their sponsorship, Monster will live up to its reputation for putting on a show in the form of music and high profile appearances from Monster Energy-endorsed ambassadors.

The company is expected to bring in the Monster Army Camp and DJs, as well as feeding the spectacle on the promenade alongside the already scheduled entertainment programme.

Geoff Corkish, Political Head of Isle of Man Tourism, added:

“Commercial partners are so important to the future development of the TT Races as they help to fund the running of the event. This additional prestigious sponsorship confirms that the TT represents an excellent commercial proposition for brands and companies and will add a huge amount to the fans' festival experience.”



Related Pictures

Click on relevant pic to enlarge
15-times Isle of Man TT winner John McGuinness with the Monster Energy girls as the drink company`s sponsorship of the TT is announced
Senior TT race winner Michael Dunlop, runner-up Ian Hutchinson and John McGuinness
Michael Dunlop on the Hawk Racing BMW in the Senior TT.
Ivan Lintin won the Lightweight TT on the Devitt RC Express Kawasaki.
Bruce Anstey, William Dunlop and Daley Mathison were the top three in the SES TT Zero race.
Bruce Anstey won the SES TT Zero race on the Mugen.
Ian Hutchinson o the Team Traction Control Yamaha R6 at the Isle of Man TT.
Ian Hutchinson on the Team Traction Control Yamaha in the second Monster Energy Supersport race at the Isle of Man TT.
Ian Hutchinson on the Tyco BMW Superstock machine at the Isle of Man TT.
Ian Hutchinson on his Tyco BMW Superstock machine at the Isle of Man TT.
Michael Dunlop on the Street Sweep Yamaha R6 at the Isle of Man TT.
Ian Hutchinson on the Team Traction Control Yamaha at the Isle of Man TT.
Michael Rutter on the Bathams SMT BMW at the Isle of Man TT
Paul Shoesmith was killed in a crash during a practice lap for the Isle of Man TT.
John McGuinness on the Honda Racing Fireblade at Ballacrye
Michael Dunlop on the Hawk Racing BMW at the Isle of Man TT
Michael Dunlop on the Hawk Racing BMW Superbike at the Isle of Man TT.
John McGuinness on the Honda Racing Superbike during Isle of Man TT practice.

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Cardiacs955i

April 16, 2010 5:54 PM

Excellent news for the TT. Good to have a big name sponsor who's willing to not just contribute to the event financially, but provide attractions & events as well. The TT seems to have been having a resurgence over the last few years, which can only be good for road racing in general. Long may it continue :)



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