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Energy drink giant Monster confirms TT sponsorship

The Isle of Man TT will have a new presenting sponsor in 2010 in the shape of energy drink giant Monster.
Monster Energy, the massive global drinks company, has become presenting sponsor of the 2010 Isle of Man TT.

The deal, announced by the Isle of Man Government Department of Economic Development at Silverstone this week, will see the Monster brand attached to both Supersport races and the TT's official radio broadcast, as well as the event branding for 2010 becoming The Isle of Man TT fuelled by Monster Energy.

The announcement event was attended by several leading TT riders, including John McGuinness, Steve Plater, Guy Martin, Keith Amor and Michael Rutter.

Monster is an active supporter of athletes in a range of sports, including many involved in bike racing – like MotoGP legend Valentino Rossi.

Monster Energy European Marketing Director Jamal Benmiloud said:

“Our brand is an active supporter of many of the world's truly great high octane sports events and the TT Races are right up there with the best of them.”

“It is a truly incredible event with some of the world's most talented motorcycle racers and it is a privilege to be associated with it.”

As part of their sponsorship, Monster will live up to its reputation for putting on a show in the form of music and high profile appearances from Monster Energy-endorsed ambassadors.

The company is expected to bring in the Monster Army Camp and DJs, as well as feeding the spectacle on the promenade alongside the already scheduled entertainment programme.

Geoff Corkish, Political Head of Isle of Man Tourism, added:

“Commercial partners are so important to the future development of the TT Races as they help to fund the running of the event. This additional prestigious sponsorship confirms that the TT represents an excellent commercial proposition for brands and companies and will add a huge amount to the fans' festival experience.”



Related Pictures

Click on relevant pic to enlarge
15-times Isle of Man TT winner John McGuinness with the Monster Energy girls as the drink company`s sponsorship of the TT is announced
Guy Martin on the Honda Fireblade at the Isle of Man TT.
Michael Dunlop at the Classic TT
Dean Harrison on the Silicone Engineering Kawasaki in the Senior TT.
Peter Hickman in the Senior TT on the Smiths BMW.
Michael Dunlop on the Bennetts Suzuki in the Senior TT.
Bruce Anstey on his way to victory in the TT Zero race.
Guy Martin on the Honda Racing Superbike.
Jochem van den Hoek.
Michael Rutter took victory in the Lightweight TT on the Italian Paton.
Dan Kneen celebrates with his team after sealing his maiden Isle of Man TT rostrum in the Superstock race.
Ian Hutchinson celebrates his Superstock victory.
Ian Hutchinson on his way to victory in the Superstock TT on the Tyco BMW.
Davey Lambert in the RST Superbike race.
A Sidecar narrowly missed spectators in an incident that was captured in a video posted on YouTube.
James Hillier on the JG Speedfit Kawasaki in the opening Supersport TT race.
Michael Dunlop in the Supersport TT.
Michael Dunlop on his Yamaha in the Supersport TT.

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Cardiacs955i

April 16, 2010 5:54 PM

Excellent news for the TT. Good to have a big name sponsor who's willing to not just contribute to the event financially, but provide attractions & events as well. The TT seems to have been having a resurgence over the last few years, which can only be good for road racing in general. Long may it continue :)



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