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North West 200 April Media Night

A six race programme, range of top quality riders, revamped practice sessions,
This year's Relentless International North West 200 in association with Black Horse is set to hit the starting grid on May 15th with a more streamlined, stylish, and high velocity event designed to satisfy riders and their teams as well as appealing to new visitor audiences from both home and abroad.

A six race programme, range of top quality riders, revamped practice sessions, new DCAL and Sport Northern Ireland funded safety provisions at Mather's Cross and Station Corner, a fresh approach to newcomers and a brand new NITB backed Rider Business and Communications Centre all aim to create enhanced conditions, improved rider safety and a smoothly managed event for all competitors and team managers.

A new marketing campaign supported by NITB using the strapline “It's easier than ever to enjoy the action!” aims to build for the future by demonstrating in 5 easy steps how travel and accommodation packages can be booked online through www.northwest200.org and pre, post and during the racing spectators can keep up to speed with race news by utilising the NW200's dedicated website as well as sharing their views on Facebook and tweeting online by following the North West on Twitter.

Visitors from outside Northern Ireland are also encouraged to check out other parts of the region through the NW200's 'Stay a While' campaign which this year boasts five new itineraries and offers a total of 10 suggested routes to tempt spectators to take a look at Northern Ireland's extensive tourism offer before or after Race Day. Whilst new additions to the Race Week Festival programme include Belfast's Continental Christmas Market with a summer make-over located at the Metropole in Portrush.

Race Director Mervyn Whyte MBE and his team are slotting the final pieces of the North West 200 jigsaw into place as they gear up for Race Week and organisers Coleraine & District Motor Club Ltd were once again honoured to attend a special Department of Culture, Arts and Leisure hosted final media conference at Parliament Buildings, Stormont with Sports Minister Nelson McCausland. Key guests included HM Plant Honda rider John McGuinness from Morecambe in Lancashire and newcomer Gary Mason of MSS Colchester Kawasaki, Mayor of Coleraine Cllr Sandy Gilkinson, PSNI BikeSafe co-ordinators, volunteers, representatives from title and associate sponsors Relentless and Black Horse, race and ancillary sponsors and NW200 Supporters' Club members.

Official Race Programme
Also launched at Stormont was the North West 200's glossy 100 page official Race Programme which has been produced for the ninth consecutive year by local company Careva Publishing. As Race Director Mervyn Whyte emphasized programme sales are an essential source of income for event organisers Coleraine & District Motor Club. “We urge spectators, fans and visitors to all dig into their pockets and buy a programme online at www.northwest200.org or from one of our hundreds of volunteers who will be located around the Coleraine/Portrush/Portstewart 'triangle' area.”

Competitively priced at £15 (18 Euros) the programme contains all up to date race information including the six race line-up and in depth features on leading riders. The souvenir programme also includes retro articles on Brian Reid, Woolsey Coulter and Ralph Bryans and a detailed lap of the circuit with current lap record holder Steve Plater. Programmes will also be available to purchase from Tesco stores and petrol stations in the 'Triangle' region.

Mervyn Whyte went on to praise and thank Paul Lindsay and his staff from Careva saying, “I'd like to thank Paul and the team for all their hard work and dedication. Each year the programme just gets bigger and better and I absolutely believe this is the best to date with a fabulous line-up of contributors and rider features to ensure fans get a great read and excellent value for money.”

Mervyn also paid tribute to all race and ancillary sponsors making special reference to North West title and associate sponsors Relentless and Black Horse, regional partner Coleraine Borough Council, Sports Minister Nelson McCausland and the Department of Culture, Arts and Leisure, Tourism Minister Arlene Foster and the Department of Enterprise, Trade and Investment for their ongoing support and funding.


Related Pictures

Click on relevant pic to enlarge
North West 200 April Media Night
Dean Harrison on the Silicone Engineering Kawasaki in the Senior TT.
Peter Hickman in the Senior TT on the Smiths BMW.
Michael Dunlop on the Bennetts Suzuki in the Senior TT.
Bruce Anstey on his way to victory in the TT Zero race.
Guy Martin on the Honda Racing Superbike.
Alan Bonner was killed in an incident at the 33rd Milestone.
Jochem van den Hoek.
Michael Rutter took victory in the Lightweight TT on the Italian Paton.
Dan Kneen celebrates with his team after sealing his maiden Isle of Man TT rostrum in the Superstock race.
Ian Hutchinson celebrates his Superstock victory.
Ian Hutchinson on his way to victory in the Superstock TT on the Tyco BMW.
Davey Lambert in the RST Superbike race.
A Sidecar narrowly missed spectators in an incident that was captured in a video posted on YouTube.
James Hillier on the JG Speedfit Kawasaki in the opening Supersport TT race.
Michael Dunlop in the Supersport TT.
Michael Dunlop on his Yamaha in the Supersport TT.
Peter Hickman claimed his maiden podium at the Isle of Man TT with a runner-up finish in the RST Superbike race.

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Steve - Unregistered

April 29, 2010 1:25 PM

Mathers Cross has been neutered :rolleyes: Another flipping chicane. "we have had excellent feedback from both riders and team managers." Any rider involved in this neutering is a disgrace to road racing. They will all be on battery powered bikes next :rolleyes:

KILLER - Unregistered

April 29, 2010 9:12 AM

This is the BEST Road Race in the world. I understand that the TT is the most famous, but if you want to see 200MPH wheel to wheel racing on an every day road, then this is IT! I've been a number of times and it is special. If you haven't been, then YOU MUST GO. The north coast is beautiful and it's the best race track I could imagine anywhere. It's great for fans, you don't have to wait 1/2 hour a lap to see your favourite riders. Only problem is, there's only 1 day of racing, they should make it a whole week!!!! Keep up the good work boys!

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