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Value of the North West 200 revealed in survey

The North West 200 brought almost £8 million into the Northern Irish economy in 2010, a new survey has revealed.
Research commissioned by Coleraine and District Motor Club, organisers of the International North West 200, showed the 2010 road racing event generated approximately £4.5million for the local economy and, with an economic multiplier applied, the benefit to Northern Ireland was £7.79million.

The economic impact report, undertaken by tourism consultants TTC International, also revealed some 90,000 spectators attended race week, and that the event delivered an employment impact of some 150 jobs.

It was also shown 10 to 11% of NW200 spectators come from outside Northern Ireland and, in a time of economic uncertainty, the event helped secure over 60% full occupancy levels for local accommodation suppliers including hotels and B&Bs.

The organisers said that with a focus on public monies invested on tourism related events, the International North West 200 had delivered exceptional value for money, with every £1 spent returning £30 to the economy.

North West 200 race director Mervyn Whyte MBE said:

“This Economic Impact report is excellent news for Coleraine and District Motor Club Ltd. It reflects the importance and value of the International North West 200 to the North Coast and Northern Ireland as a whole.”

The report's findings were further welcomed by the Mayor of Coleraine Borough Council, Cllr Norman Hillis.

He said:

“The research that has been carried out is valuable for the North West 200 event. This has been one of the most difficult years in which to run major events with the downturn in the economy hitting both local Northern Ireland race fans and those coming from further afield such as GB and Europe.”

“I congratulate the Coleraine and District Motor Club on yet again staging a wonderful racing spectacle despite the recession and recognise the huge economic contribution that this event generates for the local area and for all of Northern Ireland. The research report provides a useful baseline upon which to build for the future.”

Related Pictures

Click on relevant pic to enlarge
Keith Amor leads the Superstock race at the North West 200 2010 (Alan Armstrong)
Guy Martin on the Honda Fireblade at the Isle of Man TT.
Dean Harrison, Dan Kneen and Michael Dunlop at the Southern 100.
Derek Sheils in action at the Walderstown road races.
Michael Dunlop at the Classic TT
Derek Sheils on the Cookstown B.E. Racing Suzuki at the Skerries 100.
Dean Harrison on the Silicone Engineering Kawasaki in the Senior TT.
Peter Hickman in the Senior TT on the Smiths BMW.
Michael Dunlop on the Bennetts Suzuki in the Senior TT.
Bruce Anstey on his way to victory in the TT Zero race.
Guy Martin on the Honda Racing Superbike.
Alan Bonner was killed in an incident at the 33rd Milestone.
Jochem van den Hoek.
Michael Rutter took victory in the Lightweight TT on the Italian Paton.
Dan Kneen celebrates with his team after sealing his maiden Isle of Man TT rostrum in the Superstock race.
Ian Hutchinson celebrates his Superstock victory.
Ian Hutchinson on his way to victory in the Superstock TT on the Tyco BMW.
Davey Lambert in the RST Superbike race.

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