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Michael Dunlop signs Shoei deal in break with tradition

'I have a winning machine and tyre package and now with the confidence that comes from wearing Shoei, I can concentrate on the day job' - Michael Dunlop
Isle of Man TT star Michael Dunlop has broken with a long-standing family tradition by signing a new helmet deal with Shoei.

The Dunlop name is synonymous with Arai, with both Michael's uncle, Joey, and dad Robert relying on the brand during their careers.

However, Michael has completed a deal to wear Shoei's best-selling X-Spirit II this season, which bears an updated version of his traditional black and white design carried out by British firm Rage Designs.

The 23-year-old, who is bidding to end John McGuinness's stranglehold on the Superbike class at the TT in June, said: “I'm really looking forward to this year's racing.

"It's a big opportunity for me and I want to grab it with both hands and see what I can make of it.

“I have a winning machine and tyre package and now with the confidence that comes from wearing Shoei, I can concentrate on the day job of winning races.”

Steve Clifford, sales director, Shoei UK, said the deal underlined the helmet manufacturer's commitment to road racing.

“We're delighted to have this opportunity to work with Michael and believe it's something of a coup that he has chosen us,” he said.

“Working alongside our roster of already great championship riders Michael will be providing us with great feedback on our racing helmets performance.

“The Dunlop family is steeped in racing history and so too is Shoei. Reliability, performance and technology is a massive factor when it comes to the great road races such as North West 200 and TT and Shoei helmets have these factors as a core belief of their constantly evolving product development.”

Joey Dunlop's legendary yellow Arai helmet is regarded as one of the most iconic designs in the world.



Related Pictures

Click on relevant pic to enlarge
Michael Dunlop, Shoei helmet deal
Michael Rutter and Gary Johnson and will ride for the Smiths Triumph team at the Isle of Man TT
Michael Dunlop
Michael Dunlop
Michael Dunlop
Michael Dunlop testing his new BMW S1000RR Superbike at Mallory Park
Michael Dunlop
Michael Dunlop on his MD Racing Honda
Stuart Easton on the Rapid Solicitors Kawasaki
Stuart Easton on the Rapid Solicitors Kawasaki
Peter Hickman
John McGuinness
Cameron Donald
John McGuinness at the Isle of Man TT in 2013
William Dunlop tests the Tyco Suzuki Superbike at Cartagena in Spain
William Dunlop testing the Tyco Suzuki at Cartagena in Spain
Dan Cooper
Dan Hegarty on the Norton SG2 at the Isle of Man TT

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irish james - Unregistered

January 29, 2013 2:29 PM

apparently Joey's yellow helmet design with the black stripe down the middle came about when he added a stripe of electrical tape down the middle of the lid to hide some scratches.. how times have changed! Good to see Michael doing what's needed to make a career for himself.



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