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Michael Dunlop signs Shoei deal in break with tradition

'I have a winning machine and tyre package and now with the confidence that comes from wearing Shoei, I can concentrate on the day job' - Michael Dunlop
Isle of Man TT star Michael Dunlop has broken with a long-standing family tradition by signing a new helmet deal with Shoei.

The Dunlop name is synonymous with Arai, with both Michael's uncle, Joey, and dad Robert relying on the brand during their careers.

However, Michael has completed a deal to wear Shoei's best-selling X-Spirit II this season, which bears an updated version of his traditional black and white design carried out by British firm Rage Designs.

The 23-year-old, who is bidding to end John McGuinness's stranglehold on the Superbike class at the TT in June, said: “I'm really looking forward to this year's racing.

"It's a big opportunity for me and I want to grab it with both hands and see what I can make of it.

“I have a winning machine and tyre package and now with the confidence that comes from wearing Shoei, I can concentrate on the day job of winning races.”

Steve Clifford, sales director, Shoei UK, said the deal underlined the helmet manufacturer's commitment to road racing.

“We're delighted to have this opportunity to work with Michael and believe it's something of a coup that he has chosen us,” he said.

“Working alongside our roster of already great championship riders Michael will be providing us with great feedback on our racing helmets performance.

“The Dunlop family is steeped in racing history and so too is Shoei. Reliability, performance and technology is a massive factor when it comes to the great road races such as North West 200 and TT and Shoei helmets have these factors as a core belief of their constantly evolving product development.”

Joey Dunlop's legendary yellow Arai helmet is regarded as one of the most iconic designs in the world.



Related Pictures

Click on relevant pic to enlarge
Michael Dunlop, Shoei helmet deal
Billy Redmayne, Malachi Mitchell-Thomas, Rob Hodson on the podium after the Junior Manx Grand Prix
Michael Rutter celebrates winning the 350cc Classic TT
Michael Dunlop, Bruce Anstey and Ryan Farquhar were the top three in the Formula 1 race at the Classic TT
Dan Cooper and Michael Rutter in the 350cc Classic TT
Michael Dunlop won the Formula 1 Classic TT on the Team Classic Suzuki
Michael Rutter on the Ripley Land Racing Honda at the Classic TT
Michael Rutter on the Ripley Land Honda
Michael Dunlop and Michael Rutter at the Classic TT
Dean Harrison on the Black Eagle MV Agusta at the Classic TT
Peter Hickman on the Mistral Kawasaki at the Classic TT
Dean Harrison on the Steelcote Solutions Kawasaki at the Classic TT
Trevor Nation and Steve Spray on the JPS Rotary Nortons.
Picture courtesy of Motorcycle News
Lee Johnston on the Black Eagle Racing MV Agusta
Michael Dunlop on the Team Classic Suzuki at the Classic TT
John McGuinness on the Winfield Paton at the Classic TT
Dennis Hoffer at the Manx Grand Prix
Newcomers prepare to leave the line at the Manx Grand Prix

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irish james - Unregistered

January 29, 2013 2:29 PM

apparently Joey's yellow helmet design with the black stripe down the middle came about when he added a stripe of electrical tape down the middle of the lid to hide some scratches.. how times have changed! Good to see Michael doing what's needed to make a career for himself.



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