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Isle of Man TT seeks promoter for global expansion

The Isle of Man Government is inviting expressions of interest for an independent promoter to enhance the global appeal of the event and develop a new worldwide TT Series
An independent promoter is being sought to 'organise and commercialise' the Isle of Man TT and develop a global series for the legendary road race.

The TT is one of the world's oldest motorsport events, which started in 1905 as the British trial round for the fledgling European car racing championship, the precursor to modern day Formula 1, with motorbikes introduced in 1907.

The Isle of Man, which is a UK crown dependency in the British Isles, hosts the annual two-week festival in late May and early June, annually attracting over 43,000 visitors.

Last year, the Isle of Man TT was televised in 130 countries and produced 402 hours of global TV coverage. The event reached an audience of almost 26 million and delivered a clear media value of over £13million, according to figures provided by Kantar Sport from their 'Isle of Man TT 2014 Coverage' report.

The new Classic TT meeting, aimed at enhancing the event's heritage, was introduced in 2013 to widespread acclaim an the Isle of Man Government is now seeking an independent promoter to build on the event's global reach, who will have the opportunity to develop and implement new TT road race events around the world as part of a TT Series.

Ultimately, the promoter will develop a worldwide series that will see the stars of the TT competing in locations across the globe, culminating in the champion being crowned at the Isle of Man TT itself.

Under the proposed scope of services, the Isle of Man Government will license all commercial aspects of the TT events to an independent promoter, including: domestic and international television and broadcast rights, sponsorship, licensing, hospitality, event ticketing, merchandising and retail sales.

The promoter will be responsible for delivering the operational aspects of the Isle of Man TT and Classic TT jointly with the Isle of Man Government as well as independently contracting with individual host cities to deliver the TT Series events across the world.

Matt Wilson, Director of Consulting at The Sports Consultancy' who are managing the process on behalf of the Isle of Man Government, said: “The Isle of Man TT Races is one of the world's truly great sports properties combining iconic heritage with state of the art machinery and strong brand values.

“We believe that it has huge untapped global commercial potential and on behalf of the Isle of Man Government are looking to identify a promoter who shares the Government's vision, will develop the event to the next level and deliver enhanced commercial value to the Island.”

Related Pictures

Click on relevant pic to enlarge
John McGuinness on the Honda at the Isle of Man TT
Action from the 2016 North West 200
Michael Dunlop on the Team Classic Suzuki XR69 during the Classic Superbike race at the Classic TT.
Michael Dunlop on the Black Eagle MV Agusta at the Classic TT.
Michael Dunlop on the Black Eagle MV Agusta at the Classic TT.
Bruce Anstey won the Lightweight race at the Classic TT on the Padgetts Honda RS250.
John McGuinness on the Winfield Paton at the Classic TT.
Bruce Anstey on the Padgetts RS250 Honda at the Classic TT.
Dean Harrison on the Silicone Engineering Kawasaki at the Classic TT.
Bruce Anstey on the Padgetts RS250 Honda at the Classic TT.
Michael Dunlop on the Team Classic Suzuki XR69 at the Classic TT.
Michael Dunlop on the Team Classic Suzuki XR69 during practice for the Classic TT.
Michael Dunlop
Gary Johnson
Ian Lougher, Dean Harrison and Lee Johnston in the winners` enclosure following the 2015 500cc Classic TT
Tyco BMW`s Ian Hutchinson
Bruce Anstey on the YZR500 Yamaha at the Classic TT.
Ian Hutchinson leads Michael Dunlop in the Superbike class at the Ulster Grand Prix.

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January 21, 2015 12:01 PM

Brilliant, as long as the other road courses are the same challenge, length etc and not dumbed down pussy cat road courses. I would also hope there is only a very few International races , maybe only 3 to 5 max so it doesnt become over exposed like F1 is and the likes and the TT magic is maintained and not turned into some never ending global race circus. However, many countries probably wouldnt want the raw danger of it and it could backfire as most large sponsors cant be associated with a sport that might endanger riders. Which is exactly the wonder of the TT.....


January 21, 2015 4:41 PM

Im little torn in this matter. I would like to see the teams get more sponsors and money, likewise for the riders. But what I dont want to see is moviestars and singers parading in the paddock for tv time. This is a sport for the riders, fans and traditions.

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