Nissan says it will approach its return to the Le Mans 24 Hours in a 'radically different' way following the announcement it is heading back to the iconic race in 2015.

Confirmed during a launch in London, the Japanese manufacturer formalised its plans to return to the premier level of sportscar racing with a pair of LMP1 machines that will contest both the Le Mans event and the season-long World Endurance Championship.

Set to go up against Audi, Porsche and Toyota, Chief Planning Office & Executive Vice-President Andy Palmer says it is committed to approaching its Le Mans challenge differently to its rivals, teasing that it will offer a 'radical' interpretation of the current rules and branding Nissan as a 'bad boy' looking to shake up the opposition.

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"I am honoured [to be announcing this]. It is one of the greatest races in the world, if not the greatest, so I am honoured, especially for a car guy like me who has spent his life producing road cars, because the link between road and racing is so close.

"We have talked about being the 'bad boy', so we can go and express that personality. When you see the car, you'll see the technical execution of the car is radically different... of course it is within the rules, but it is radically different to what our three other rivals are doing."

Indeed, Nissan says the return to sportscar racing is more than simply the series' desire to adopt more road relevant technology and hybrid systems, pointing out that it is also a chance to connect with the public.

"It is the most relevant of races. When you are trying to demonstrate Nissan DNA, we have fun with the Juke and the Qashqai, but our basic DNA is durability, quality and reliability, so there is no better way to race a car for 24hrs to underpin that fundamental DNA,

"It's also about the fans - those that turn up and camp out... You see us in Garage 56, Nissan's brand stands for 'innovation and excitement for everyone' and the 'for everyone' part is really important to us.

"It is about getting out to the fan base, having fun, being cheeky and maybe prodding the competition a bit... maybe teaching the Germans a sense of humour," he joked.