Nissan is set to offer a first glimpse of the car that will herald its return to the Le Mans 24 Hours with a spot in an advertisement during the 2015 Super Bowl.

The Japanese firm confirmed last year that it would return to premier sportscar competition in 2015 with an all-new LMP1 entry that will go up against Porsche, Toyota and Audi at the Le Mans 24 Hours classic, as well as the FIA World Endurance Championship.

As yet, relatively little is known about the car beyond Nissan's hint that it will be approaching the regulations - which allow for a variety of interpretations regarding the engine and hybrid systems - very differently to its rivals. Sources suggest this could mean the GT-R LM Nismo, as it will be called, will look visibly different to its main rivals.

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It has already been confirmed that Nissan will reveal the car for the first time on February 1st, which coincides with suggestions it will be shown during an advertisement break for the Super Bowl in the United States on the same day.

As one of the most-watched events of the year, the Super Bowl is known for its lucrative advertising spots, with companies - many from the motor industry in particular - apportioning a significant amount of their commercial budget on a high-profile spot during the event.

As a measure of how lucrative it is considered, Chrysler reportedly spent $12.4 million on the most expensive advertisement to date in 2011 with its Eminem fronted 'Imported from Detroit' campaign.