V8 »

Debt-free V8s looks to promising future.


V8 Supercars Australia will announce in excess of $30 million in new deals for the sport in the next 30 days, the equivalent of $1m for every day of October being injected through six new 'super deals' negotiated and agreed in recent months.

Beginning this Friday at the Supercheap Auto Bathurst 1000, the governing body will start rolling out the announcements that include $9m in new sponsorship deals and $21m from new long-term contracts with permanent Australian circuits. This is on top of the existing sponsorship and event agreements that has V8 Supercars positioned as a power in the Australian sporting landscape.

They also come on the back of announcements that two new events – the Sydney 400 at Homebush and the Townsville 400 – will be introduced to the sport in 2009.

“This sport has never been in a stronger position,” said V8 Supercars Australia chairman Tony Cochrane, “We are virtually debt-free with a strong financial future in long-term contracts which enables V8 Supercars Australia to plan our future with great confidence.

“These new deals show the great strength of the business and its enormous popularity in Australia, New Zealand and other parts of the world. The fact that major corporations see great benefits in associating with our sport is proof of the growing brand power and the television presence of V8 Supercars.”

The additional contracts will drive the sport well into the next decade. All are long-term agreements.

“I keep hearing the comments regarding Holden and Ford downsizing their funding,” Cochrane said, “While this is correct, the truth of the matter is that V8 Supercars still represents the biggest sponsorship investment for both manufacturers.

“In season 2009, V8 Supercars Australia will take control of two more events in the Sydney 400 and the Townsville 400, with our events arm set to control up to six of our championship rounds.”

V8 Supercars Australia currently enjoys strong commercial relationships with BigPond, XXXX Gold, Seven, MTAA, Armor All, Fujitsu, Jim Beam, Xbox, Fuso, Bundaberg Rum, Laurence and Hanson, Kenworth, Dunlop, Re-Car, Spies Hecker and Britax, and has long-term contracts with the Clipsal 500 in Adelaide, the New South Wales government, Queensland government, Australian Grand Prix Corporation, Hamilton city council, Northern Territory government, Bathurst regional council, the Indy 300, Bahrain International Circuit and Tasmanian government.


Related Pictures

Click on relevant pic to enlarge
Jack Perkins, Dale Wood, David Reynolds, (aust) Jack Daniels commodore, Sprint Gas Racing commdore and Autobarn Commdore  L and H 500, Rd 9 V8 Supercars Phillip Island Grand Prix Circuit Phillip Island Victoria Aust
Jamie Whincup - Red Bull Racing Australia [pic credit Red Bull]
Nick Percat - Lucas Dumbrell Motorsport [pic credit Clipsal 500]
Nick Percat - Lucas Dumbrell Motorsport [pic credit LDM]
Fabian Coulthard - DJR Team Penske [pic credit DJR Team Penske]
Jamie Whincup - Red Bull Racing Australia [pic credit Red Bull]
Jamie Whincup - Red Bull Racing Australia [pic credit Red Bull]
Jamie Whincup - Red Bull Racing Australia [pic credit Red Bull]
James Courtney - Holden Racing Team [pic credit Clipsal 500]
James Courtney - Holden Racing Team [pic credit Clipsal 500]
James Courtney - Holden Racing Team [pic credit Clipsal 500]
Scott Pye - DJR Team Penske [pic credit Clipsal 500]
Scott McLaughlin - GRM Volvo Polestar S60 [pic credit GRM]
Scott McLaughlin - GRM Volvo Polestar S60 [pic credit GRM]
Scott McLaughlin - GRM Volvo Polestar S60 [pic credit GRM]
Shane Van Gisbergen - Red Bull Racing Australia [pic credit Red Bull]
Shane Van Gisbergen - Red Bull Racing Australia [pic credit Red Bull]
Jamie Whincup - Red Bull Racing Australia [pic credit Red Bull]

Start the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.




© 1999 - 2016 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.