The annual V8 Supercar round at Surfers Paradise will take on a new look this season as, in a massive coup for the Gold Coast, Queensland's biggest event will be entirely re-branded and transformed into the 'Gold Coast SuperCarnivale'.

The state government and V8 Supercars Australia jointly announced that the Gold Coast fixture will be re-invigorated to coincide with the 20th anniversary of the event this October.

The emphasis will be on extremely affordable ticketing that will be all-inclusive of entertainment and live concerts, as V8 Supercars Australia own events team - headed up by Gold Coaster Shane Howard - will take charge of the SuperCarnivale.

An additional focus will be on attracting interstate and international visitors back to the event following the loss of international open-wheel accompaniment for the V8s.

"I would argue that no single event in Australian history has undergone the dramatic changes that are planned for this year's SuperCarnivale on the Gold Coast," V8 Supercars Australia Chairman Tony Cochrane said.

"Aside from a massive reduction to the size of the site it is also our absolute goal to transform it into a family style event."

For the first time in the history of V8 Supercars, the event will become an endurance round, joining the prestigious L&H 500 at Phillip Island and Supercheap Auto Bathurst 1000. It will be raced over 600km, with races of 300km each day, and each V8 Supercar team will include an international co-driver

"In total, we will have 17 international drivers, one for each V8 Supercar team, from around 14 different countries, driving for our teams, alongside our drivers across a 600km endurance weekend," Cochrane continued, confirming that former Gold Coast winner Scott Pruett, podium finisher Alex Tagliani, reigning Le Mans 24 Hour winner David Brabham, and former F1 and Champ Car stars Mark Blundell and Christian Fittipaldi have already signed as co-drivers.

"Unfortunately I have never had the chance to race on the Gold Coast before, but all that is about to change," Brabham commented, "The event is well known around the world and it has always been of extra interest to me because the Gold Coast is home to most of my family.

"It is one of the world's toughest street circuits and attacking it in a V8 Supercar will be no easy task, especially for those who will be driving one for the first time. Fortunately, I have done a few laps in a V8 over the years and I am looking forward to getting out there.

"I have a full season of ALMS racing for Highcroft Racing ahead of me in the US and other selected events, including the Le Mans 24 Hours, but then we head home for what should be a terrific week."

The complete race format and all 17 co-drivers will be announced at the event launch in April. The international stars will have their own race on Friday, while the main race will be over 600kms in two races - race one on Saturday and race two on Sunday.

"There is no question that this event will have everything for everybody, including a massive international component in our visiting drivers," Cochrane added, "Their presence alone will spark massive interest around the world and compliments new world-wide television deals we are announcing next Wednesday at our season launch."

The event, to be promoted by V8 Supercar Events, will be part of the inaugural V8 Grand Slam which could offer up to $2.5m in prize money for a driver that wins the Gold Coast event, Clipsal 500 in Adelaide, Supercheap Auto Bathurst 1000 and the Sydney Telstra 500 in Sydney in the same year.

The 'footprint' of the circuit will be reduced from the current 4.49km to 2.96km, freeing up approximately 40 per cent of the site for residents, business and other users.

The neighbouring Broadwater Park will be used for nightly entertainment featuring Australian and international artists.