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FPR inks Dunlop deal

Dunlop to take naming rights to the Ford Falcon of Steven Richards for the 2010 season
Dunlop has increased its commitment to Ford Performance Racing by taking over the naming rights of Steven Richards' Ford Falcon for the 2010 V8 Supercar Championship season.

Richards will drive the Dunlop Super Dealer FPR Falcon in this year's series after the team announced the new naming sponsorship deal for the season ahead.

Dunlop has been a supporter of Ford Performance Racing since the team's inception, so making the step up to naming rights sponsor a logical one.

“Dunlop has been a proud and active sponsor of FPR since the team's creation in 2002, so to see a fully livered Dunlop Super Dealer FPR Falcon on the track in 2010 reflects the value we both hold in this relationship,” FPR team principle Tim Edwards said. “It's pleasing to see an existing, blue chip sponsor stepping up to take on naming entitlements.

“In many ways it's a logical step, Dunlop is obviously aware of the commercial advantages of owning a competitive car - we can now take this long standing support to the next level.”

While Dunlop is a long term supporter of V8 Supercars and has been the series control tyre supplier since 2002, the Dunlop Super Dealer sponsorship is a first for the tyre retailer.

"This partnership marks the first time the Dunlop Super Dealer retail network has come together to be involved in the V8 Supercar Championship Series,” said Phillip Cavagna, vice president of marketing for Dunlop Tyres. “We are extremely excited to be the naming rights sponsor on Steven Richards' #6 Ford Performance Racing Falcon for the 2010 Series, as well as to have Dunlop continue our ongoing partnership of the entire FPR team.

“Dunlop is one of the world's leading manufacturers of high and ultra high performance tyres with an impressive track record of motorsport success, so Ford Performance Racing is a great fit for our brand. It also reinforces Dunlop's long standing relationship with Ford Australia and Ford Performance Vehicles to engineer and supply original equipment tyres for their new road cars.”

Taking over the naming rights of Steven Richards' FPR Ford Falcon is a perfect fit for the tyre dealer as the popular driver has been an ambassador to the business for several years.

“Personally I couldn't be happier; I've done a lot of work with Dunlop Super Dealers over the years, so to have my car emblazoned with their colours is brilliant,” Steven Richards said. “I'm definitely looking forward to the new season; I'm expecting the Dunlop Super Dealer FPR Falcon will be a contender this year.”



Related Pictures

Click on relevant pic to enlarge
Steven Richards - Dunlop Super Dealer FPR Falcon [Pic credit: FPR]
Jamie Whincup - Red Bull Racing Australia [pic credit Red Bull]
Jamie Whincup - Red Bull Racing Australia [pic credit Red Bull]
Jamie Whincup - Red Bull Racing Australia [pic credit Red Bull]
Jamie Whincup - Red Bull Racing Australia [pic credit Red Bull]
James Courtney - Holden Racing Team [pic credit Clipsal 500]
James Courtney - Holden Racing Team [pic credit Clipsal 500]
James Courtney - Holden Racing Team [pic credit Clipsal 500]
Shane Van Gisbergen - Red Bull Racing Australia [pic credit Red Bull]
Shane Van Gisbergen - Red Bull Racing Australia [pic credit Red Bull]
Jamie Whincup - Red Bull Racing Australia [pic credit Red Bull]
Jamie Whincup - Red Bull Racing Australia [pic credit Red Bull]
Jamie Whincup - Red Bull Racing Australia [pic credit Red Bull]
Chaz Mostert - Supercheap Auto Racing Ford Falcon FG X[pic credit Prodrive]
Jamie Whincup - Red Bull Racing Australia [pic credit V8 Supercars]
Jamie Whincup - Red Bull Racing Australia [pic credit V8 Supercars]
Jamie Whincup - Red Bull Racing Australia [pic credit V8 Supercars]
James Courtney - Holden Racing Team [pic credit V8 Supercars]

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