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Block wins Spirit of the Rally award

5 October 2010

Ken Block has been recognised with the Abu Dhabi Spirit of the Rally Award for his contribution to the sport and his Monster World Rally Team achievements at a difficult Rallye de France.

The Abu Dhabi Tourism Authority-instigated award was presented to Block for the unwavering determination shown to finish his first World Rally Championship event outside of Superally, despite a host of technical problems that plagued the Monster World Rally Team throughout the three-day event, as well as his contribution to the development and spread of rally's popularity around the globe.

“This season has been such a huge learning experience,” he said, “but we are getting quicker and I am so glad to have achieved a twelfth place finish here in France and to get recognised by this award.”

Since joining the WRC in January 2010, Block and his team have introduced a fresh audience to the high octane action through their extensive use of digital media and social networking.

The innovative team have introduced a new demographic of supporter to the sport of rally through the 'Gymkhana' series of trick videos hosted on Youtube.


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