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Q&A: Simon Long, CEO of ISC

One of the unique aspects of WRC is the fact that it does not take place in a concrete stadium but can roam over huge, diverse areas of the country. A Remote Service Zone, provided that it is well staged and promoted, offers the additional dimension of stretching the heartbeat of a rally to another location away from the central Service Park, thereby further spreading the carnival atmosphere and allowing an additional focal point for fans, the media and sponsors to interact with the sport's stars and personalities. This will work for some events but not necessarily for all depending on the logistics and itinerary of each event and the needs of the stakeholders.

Q:
There are a number of rule changes regarding the introduction of more media opportunities, finish and podium ceremonies and PR opportunities involving the drivers, teams and fans. How will these help your role as the Championship Promoter?

SL:
I think the FIA is to be applauded for the way it has looked at ways of changing the sporting regulations in order to help improve the WRC “show”. WRC is all about accessibility and the changes outlined in the FIA's announcement are likely to enable the public and media to get closer than ever before to the local and global heroes of the sport. Adapting to the needs of the broadcasters and press, whilst increasing the entertainment and spectacle of our sport, are bound to increase the profile and marketability of WRC.

Q:
What will be the impact of allowing cars that are certified by ASN's, and which are based on those eligible to enter the WRC, to be permitted in a National Classification?

SL:
As the Championship Promoter we see our role as being as much about showcasing the top of the pyramid of rallying with WRC, as we do connecting the grassroots of the sport to a ladder of opportunity. This is a welcome change which will help encourage more competitors, especially amateurs, to sample the unrivalled experience of participating in WRC events.



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