Pirelli reached a milestone on the Rallye Deutschland last weekend when Citroen's Sebastien Loeb came through to secure the company's 150th win in the World Rally Championship.
Although there is currently no competition between tyre manufacturers in the WRC, after Pirelli won the tender to become the official supplier from 2008-2010 back in February 2007, it was still a notable achievement.
Indeed, Pirelli rally manager Mario Isola hailed the result, which comes more than 30 years since the firm's first win in the WRC, on the Rally Poland back in 1973, thanks to the Fiat Abarth 124 Spider of Achim Warmbold and Jean Todt.
"This 150th World Rally Championship victory obtained here in Germany is a magnificent tribute to Pirelli's enduring involvement in road racing, which has spanned several decades," said Isola.
"Since 1973, we have been supplying tyres and winning rallies all over the world, with a huge variety of different cars and conditions.
"These wins have come both thanks to great champions and also lesser-known drivers, but it is a real pleasure to see this landmark victory taken by Sebastien Loeb, who is obviously already one of the greatest rally drivers of all time."
Pirelli, meanwhile, was also happy with the way its two PZero tyres performed on the Trier-based event, which incorporates three very distinct type of stages, with tests in the Mosel vineyards, the countryside tests in Saarland and the fearsome roads in the Baumholder military training area.
"On the purely technical side, I'm pleased to see that we've maintained - and sometimes surpassed - the pace of previous rallies held here in Germany," Isola continued.
"Back then, we were constantly developing the tyres and using anti-deflation mousse - a situation that is very different to the one we have now under the new control tyre rules."
Loeb, who led from the off and won 14 of the 19 tests, was full of praise for Pirelli and its PZero rubber:.
"The PZero tyres performed very well, particularly the soft compound covers, which stood up to temperatures that were often warmer than those predicted," the Frenchman noted, "On the dry, I can conclude that both the compounds supplied by Pirelli worked extremely effectively.
"Now I am just curious to see how these tyres will react to wet asphalt. Unlike most occasions in the past, we didn't see any rain at all on the Rallye Deutschland this year..."