Stuart Jones has unveiled plans to contest the Intercontinental Rally Challenge in 2009.
Jones, who has been competing in the Tesco 99 Octane MSA British Rally Championship this season, following a year in the FIA Production Car World Rally Championship in 2007, has come up with an innovative way to pay for the programme.
"Rally sponsorship is becoming increasingly tough to secure but we have come up with a great solution with existing family sponsor Lico where everyone is a winner," explained the 23-year-old.
The sponsorship deal will see Jones on a massive sales drive for Lico - as for every £100 of goods he sells, Lico will donate £20 to the rally fund.
"I'm not aiming to become one of the country's top salesmen but I've a great range of products to sell," he added.
Jones hopes that rally fans throughout the UK will be quick to switch to the Lico brand - and have the added bonus of helping a British driver achieve success on the world stage.
"The plan is to raise £250,000 to run the MG S2000 Sport which has such great potential," he continued. "The car is still in the development phase. We have exciting plans for the rest of this year and by the start of next season we expect it to be a consistent winner.
"In addition to the sales drive we have ambitious marketing plans to ensure that Lico becomes the brand of choice for motorsport - whether that is racing, rallying or karting."
Lico was formed back in 1992 and become part of the Sparco empire in 2004. It is a market leader in safety equipment and this year the Jones family business SJR Motorsport has become the key UK distributor.
"The reaction to the products so far has been tremendous," said Stuart's father Mick Jones, who runs SJR. "We know the products are good and the work starts now to generate the funds we need for Stuart to succeed."
To find out more go to: www.licowheels.com