International Sportsworld Communicators Ltd, the Championship Promoter of the World Rally Championship, today announced it is to be re-branded as North One Sport Ltd.
The change, which comes into effect immediately, marks a new identity for the company that has developed a strong reputation in motorsport since being founded by F1 boss Bernie Ecclestone in 1982.
"North One Sport reflects more succinctly our company identity and expertise," explained chairman, Neil Duncanson. "North One is widely regarded as one of the most respected sports producers having worked with international properties as diverse as the Italian Serie A, the NBA Finals and the Rugby World Cup.
"We have considerable experience in motorsports including F1 in the UK on ITV
and the Isle of Man TT alongside the WRC, in addition to other emerging sports properties such as the World Freerun Championships and the Velux 5 Oceans.
"The new name better aligns our corporate brand with our vision and reinforces the link between content production and promotion in a fast changing media and entertainment landscape."
ISC was acquired by Prodrive boss David Richards and Apax Partners in 2000 before its acquisition by North One Television in 2007, which represented a full change in ownership for the company.
From 2010, North One Sport becomes the WRC's first official Championship Promoter with the overall aim of improving the WRC product, extending its reach and appeal, and better promoting the Championship as a whole.
"The change to North One Sport marks the dawn of a new era following our appointment as the inaugural Championship Promoter for the FIA World Rally Championship," added Simon Long, CEO of North One Sport Ltd. "Many people still associate ISC with the past and this transition provides us with the opportunity to look forward with a more relevant corporate identity."
North One Sport has been part of a larger group of North One companies since being acquired by the production company in 2007.