Colin McRae Vision has used its partnership with the Intercontinental Rally Challenge to make a substantial donation to a charity based in Zlin, where round nine of the IRC is taking place this weekend.
Established following the death of the 1995 world rally champion, his young son Johnny and two family friends in a helicopter accident in 2007, Colin McRae Vision aims to improve health and education for children around the world.
IRC champion Kris Meeke, Colin's former protégé and an ambassador for Colin McRae Vision, helped to present the cheque for 90,000 CZK (about 3700 Euros) to the Children's Traffic Foundation, which supports children who have lost one or both of their parents in a road traffic accident.
"Children who lose a parent are often left without resources to pay for education, hobbies or sports activities and the work done by the Foundation helps to limit the effect of their loss," said Jimmy McRae, Colin's father and a trustee of Colin McRae Vision.
"Helping the Foundation fits our aims perfectly and we're delighted to offer our support, which will help seven children living in the Zlin area with financial assistance for their education for one year."
Since formalising their official partnership in June, Eurosport Events, the promoter of the IRC, and Colin McRae Vision have been working with organisers of selected rounds of the IRC to identify suitable projects and initiatives that help young people.
They will also work with the IRC's partners, manufacturers and drivers to promote the efforts of Colin McRae Vision.
"One of the main objectives of the partnership was to help charities and good causes based close to the route of IRC events and we're delighted such a worthwhile initiative, namely the Children's Traffic Foundation in Zlin, will benefit from such a generous donation from Colin McRae Vision," added Geraldine Filiol, MD of Eurosport Events.