WRC reveals 2011 tyre-suppliers

Following Pirelli's decision to withdraw, two tyre manufacturers have been selected to officially supply rubber to the FIA World Rally Championship in 2011 - Michelin and DMACK
It has been confirmed that global giant Michelin and new Chinese motorsport tyre manufacturer DMACK Tyres have been appointed as the two official tyre-suppliers to the 2011 FIA World Rally Championship (WRC).

The WRC's exclusive agreement with new F1 tyre partner Pirelli – in-force since 2007 – foundered on the FIA's desire to reintroduce competition into the sport from next season onwards, and with the Italian company electing to walk away it has now been revealed that Michelin and DMACK will step in to fill the void, the former ostensibly providing rubber to the manufacturer entries and the latter to privateers.

'The Fédération Internationale de l'Automobile (FIA) has accepted Michelin's application to supply tyres for the World Rally Championship beginning in 2011,' reads a statement from the French marque, preparing to rejoin the fray following a six-year absence. 'Michelin's application was prompted by the FIA's decision to open the championship to more than one tyre manufacturer and by the likelihood of a rule change.

'Racing offers Michelin's teams the opportunity to validate their technological innovations in the most extreme conditions of use. These innovations will then be transferred to street tyres, thereby helping to improve the performance balance and lower the environmental impact of Michelin's products. Motorsport also provides a powerful incentive for Michelin to further its mission of ensuring sustainable mobility.

'That's why Michelin supports the FIA in its commitment to integrating a more responsible vision of rallying by reducing the number of tyres used, beginning in 2012. This is in-line with an environmental approach that Michelin has been pursuing since 1992, when it introduced its first fuel-efficient tyre.'

Whilst Michelin's experience and pedigree in the WRC are second-to-none – with no fewer than 38 world championship titles over the years, of which 18 drivers' crowns and 20 manufacturers' trophies – DMACK is far more of an unknown quantity, but the brand has successfully passed all FIA technical scrutiny. DMACK tyres are manufactured by Shandong Yongtai Chemical Group in its state-of-the-art facility in Dongying, China, where more than 22,000 tyres are produced every day for global distribution.

'DMACK will aim its supply at privateer teams and support category competitors by offering strong, durable, high-quality tyres at affordable prices,' explains a statement from the WRC newcomer. 'The pricing structure will allow drivers on a more limited budget to take advantage of a product offering high levels of performance and durability, with the option of on-event expertise and technical support.

'The FIA sporting regulations for 2011 encourage new tyre manufacturers to enter the WRC, and DMACK Tyres has taken full advantage of this. The technical rule changes make it more achievable for a new tyre manufacturer to reach the required standards and enter the World Rally Championship market. Ongoing evaluation of the WRC range is being conducted in China, and DMACK WRC gravel tyres will be available for competitors and teams to test from the end of October.'

“This is a golden opportunity for DMACK Tyres to enter the FIA World Rally Championship market and the supreme competitive challenges and excellent brand exposure it has to offer,” added Dick Cormack, DMACK Tyres motorsport director. “We studied the FIA's new tyre regulations for 2011 and decided to make a proposal.

“Technically, the new regulations are very achievable for a new manufacturer, and we based our proposal on bringing a very strong and durable product to the championship. We also wanted to help encourage more entries into the events by offering a two-tier pricing structure. Ongoing testing of the WRC tyres is taking place at our research facility in China and in the hands of our test driver Mark Higgins. As the first Chinese tyre manufacturer to enter the WRC, we see the opportunity to take the DMACK and Yongtai brands to a whole new level.”

The 2011 FIA World Rally Championship will consist of 13 events, beginning with Rally Sweden on 11 February.

Related Pictures

Click on relevant pic to enlarge
Dick Cormack, DMack Tyres Motorsport Director [pic credit: DMACK Tyres]
01.07.2006 Indianapolis, USA,  Michelin F1 tyres are cleaned in the paddock - Formula 1 World Championship, Rd 10, United States Grand Prix, Saturday
18.07.2006 Jerez, Spain, Michelin Tyre Trucks
Petter Solberg (NOR) Chris Patterson (GBR), Citroen C4 WRC, Petter Solberg Rallying
Jari-Matti Latvala (FIN) Miikka Anttila (FIN), Ford Focus RS WRC08, BP Ford Abu Dhabi World Rally Team
Sebastien Loeb (FRA) Daniel Elena (MON), Citroën C4, Citroën Total World Rally Team
Craig Breen (IRL) - Scott Martin (GBR) - Citroen C3 WRC, Citroen Total Abu Dhabi Wrt
Craig Breen (IRL) - Scott Martin (GBR) - Citroen C3 WRC, Citroen Total Abu Dhabi Wrt
Yazzed Al Rajhi (SAU) - Michael Orr (GBR) - Ford Fiesta RS WRC, Yazeed Racing
Yazzed Al Rajhi (SAU) - Michael Orr (GBR) - Ford Fiesta RS WRC, Yazeed Racing
Yazzed Al Rajhi (SAU) - Michael Orr (GBR) - Ford Fiesta RS WRC, Yazeed Racing
Yazzed Al Rajhi (SAU) - Michael Orr (GBR) - Ford Fiesta RS WRC, Yazeed Racing
Yazzed Al Rajhi (SAU) - Michael Orr (GBR) - Ford Fiesta RS WRC, Yazeed Racing
Yazzed Al Rajhi (SAU) - Michael Orr (GBR) - Ford Fiesta RS WRC, Yazeed Racing
Yazzed Al Rajhi (SAU) - Michael Orr (GBR) - Ford Fiesta RS WRC, Yazeed Racing
Yazzed Al Rajhi (SAU) - Michael Orr (GBR) - Ford Fiesta RS WRC, Yazeed Racing
Yazzed Al Rajhi (SAU) - Michael Orr (GBR) - Ford Fiesta RS WRC, Yazeed Racing
11.06.2017 - Thierry Neuville (BEL)-Nicolas Gilsoul (BEL) Hyundai i20 Coupe WRC, Hyundai Motorsport

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.

robsprocket - Unregistered

September 16, 2010 11:56 AM

Shandong Yongtai Chemical Group make Durun tyres which have been undergoing extensive testing for several years by groups of highly skilled teenagers at various car parks around the country, concentrating mainly on burnouts and handbrake turns.

Dafydd Larcombe - Unregistered

September 16, 2010 1:00 PM

Crash.net Please do not replace the persons name above with stars. It is his name. You have it in your very own story that I have commented about Please rectify this problem so people can read and see the realavance

© 1999 - 2017 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.