Rally Australian has appointed highly-experienced motorsport organiser Michael Masi as its new General Manager.

Masi will start in the position this week and will be based at the Rally Australia headquarters in Coffs Harbour, having previously held the role of senior manager of motor sport development for the Confederation of Australian Motor Sport.

Masi was on the organising team for the 2009 Repco Rally Australia in New South Wales and has been Project Director of CAMS teams that helped organise the inaugural Formula 1 Korean Grand Prix last October and the V8 Supercar rounds in Hamilton, New Zealand, since 2008.

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"Michael has just returned after almost six months working on the award-winning grand prix in Korea, where his efforts were highly regarded," Rally Australia acting chairman Ben Rainsford said. "His task at Rally Australia is to pull together the sporting and commercial elements of what will be one of Australia's biggest and most exciting motor sport events in 2011. We're delighted to have him on board."

Masi himself said he was looking forward to engaging with local and State governments and the Coffs Coast business and resident communities as soon as possible.

"The FIA World Rally Championship will bring a massive international focus on the beautiful Coffs Coast and I'm pleased to see the region, which has a great rally history, is looking forward so enthusiastically to welcoming it," he said.

Rally Australia will be round ten of the 2011 season.