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New German TV deal for WRC

German WRC fans to benefit from extensive TV coverage during the 2011 season
WRC promoter North One Sport has announced a new TV deal which will give German fans the opportunity to see more coverage of the season than ever before.

The deal with SPORT1 will cover the 2011 and 2012 seasons and will see fans provided with up to four hours of coverage of each event, with live coverage of the new 'Power Stages' which will feature on each of the 13 events.

A series of newsflash and daily highlights programmes will be screened throughout each rally and each event will be supported by a preview and one-hour review show, with analysis coming from former WRC driver Armin Schwarz.

SPORT1 will begin its coverage the week before Rally Sweden with a special preview show, while there will be live coverage of the 'Power Stage' when the event takes place.

“With BMW's MINI team making their WRC debut this year and ADAC Rallye Deutschland to look forward to in August there's plenty for motorsport fans in Germany to get excited about,” North One Sport CEO Simon Long said. “I'm delighted that thanks to this SPORT1 deal they'll be able to keep up to speed with an unprecedented amount of television coverage.”

SPORT1 editor-in-chief Alexander Rösner also welcomed the news.

“With the broadcasting of the FIA World Rally Championship, we add another premium right to our motorsports portfolio,” he said. “The FIA WRC is the most spectacular rally series. From February until November, our viewers can look forward to thrilling racing action on the most challenging roads in the world.”



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