Rally Sweden is to mark a significant milestone for DMACK Tyres as it takes on the ultimate challenge of the World Rally Championship for the very first time.

After a rigorous testing and development programme, headed by test driver Mark Higgins, DMACK met the FIA's 20th December deadline to register its final tyre specifications and will now supply tyres to a number of cars on the first round of the year.

SWRC front-runner Martin Prokop, Martin Semerad and the two Abu Dhabi drivers Majed Al Shamsi and Bader Al Jabri are amongst those set to use the DMACK tyres this weekend.

In a bid to provide even more affordable options, DMACK has offered exclusive incentives to competitors running on its tyres. Any class 2 or class 6 competitor who takes overall victory in that class will receive 50 per cent off their tyre bill for that event.

In addition, any Production WRC competitor who uses DMACK tyres for the entire season and takes overall victory in the PWRC drivers' championship will receive a free tyre package for the entire 2012 PWRC season.

"The WRC, as a series, is the ideal global platform for us to showcase the brand and next week will see the culmination of many months of hard work," DMACK motorsport director Dick Cormack said. "It will be fantastic to see a DMACK tyre on the start line of the opening world rally championship event. We are looking forward to the rally and are happy with how the testing and development programme has progressed.

"Since gaining authorisation from the FIA to supply tyres in the championship alongside Michelin, we've achieved a lot and worked hard to develop what we believe is a product which suits our customers. We are confident our DMG-ICE tyre can perform well in terms of stud retention which is a key factor in this rally."