After last October's inaugural Rallyfest extravaganza in Llandudno, Wales Rally GB is to continue its 'promotional tour programme' in 2011, starting with an event at the Builth Wells-based Royal Welsh Showground on June 4, it was announced this week.
The 2011 Rallyfest, which will again be FREE to attend for spectators, will be run in conjunction with the Severn Valley National Rally, which is also based at the showground over the same weekend.
“Rallyfest will bring World Championship and British-based rally crews to mid-Wales for a day of action and celebration that will highlight the extended four day itinerary of 2011's Wales Rally GB, which runs from 10-13 November,” organisers said.
“Rallyfest is visiting mid-Wales in the summer so motorsport fans, both old and new, can get a taster of this year's Wales Rally GB ahead of the potential title showdown of the World Rally Championship in November.”
A dedicated course is planned for Rallyfest to show off the rally cars and teams, with the top finishing crews from the Severn Valley National Rally also being invited to take part.
As well as the cars, there will entertainment for the whole family, including live music, local food and drink, face-painting and competitions to win tickets to this year's Wales Rally GB.
Andrew Coe, chief executive of IMS which organises Wales Rally GB, is thrilled with the way the Rallyfest initiative has been embraced by the fans.
“With the support of the Severn Valley National Rally, Powys Council and the Royal Welsh Agricultural Society, we will be laying on a mouthwatering display of contemporary and historic rally cars, representing both the past and present of Rally GB,” he said.
“The showground in Builth Wells has played an important role in the history of the rally and we're delighted that we are able to hold this summer's Rallyfest at the showground.”
Last year's Rallyfest attracted thousands of people to Llandudno and Conwy over the course of the two days of action and static displays, creating an unprecedented 'buzz' for WRC level rallying in the area. It is hoped a similar number will attend the Builth Wells event this June.