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Let your body drive with Peugeot’s new 208

Let your body drive with an interactive video exploring Peugeot's new 208
As Peugeot Sport begins work on a rally version of the new 208, which will be eligible to compete in the IRC and Super 2000 World Rally Championship from 2013, so the French manufacturer is giving the public the chance to discover the road-going version of the car in a special interactive experience.

Following on from an interactive game, a 'Motion and Emotion Show' in Rio de Janeiro and the RE-GENERATION Show at the Brussels Motor Show, car enthusiasts can now enjoy the new interactive 208 experience conceived around the notion: "Let your body drive".

According to Peugeot, the new 208 'has been designed to be perfectly in tune with the driver's body: more intuitive, more sensation, more stimulation. It allows the body to express itself fully, and the new interactive film perfectly illustrates this'.

During the course of the video, it's down to you to decide what will happen next as a series of scenarios are played out, with the body and physical sensations being at the centre of the action.

The message being put across if very much that the new Peugeot 208 is a car for those 'seeking intense sensations' – but the only question is how will you approach the scenarios laid out ahead of you…





This is a sponsored editorial


Tagged as: Peugeot , IRC , 208

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