On 27 January 1984, Prodrive competed in and won its first ever event, the Qatar International Rally, the first round of the inaugural FIA Middle East Rally Championship.
Now, 30 years, 1123 events and 262 wins later, Prodrive is now not only one of the most successful motorsport operations in the world, but has diversified into a business developing advanced technology and lightweight composites for the automotive, aerospace and defence sectors, employing more than 500 people in the UK.
In 1984, the Porsche 911 SC RS driven by local Qatari-driver Saeed Al Hajri, went on to win the 1984 Middle East Rally Championship, while Henri Toivonen campaigned the same car in the European Rally Championship, just missing out on the title as the result of a back injury.
"We entered a fairly standard Porsche 911 in our first rally in Qatar and survived numerous problems as the car was far more suited to the race track than desert roads!” Prodrive chairman David Richards said, recalling that first event, “The Porsche came straight from the factory in Germany and it was to be the first of numerous successes we enjoyed with Saeed Al Hajri, but winning our first event was particularly memorable."
Since 1984, Prodrive has competed in 472 rallies, 261 in the WRC, winning 132 and finishing on the podium on a further 182 occasions. It has also competed in 651 races winning 130 and finishing on the podium 266 times.
Perhaps the most iconic moment in the company's history was Colin McRae's victory on the RAC Rally in 1995, making him Britain's first World Rally champion and bringing Subaru the first of three consecutive manufacturer titles. Prodrive brought further WRC titles for Richard Burns in 2001 and Petter Solberg
While Prodrive is often best known for its 19 year association with Subaru, around half of all its 871 rally car starts were made with other manufacturers including Porsche, MG, BMW and MINI. Indeed, Prodrive first competed in the WRC in 1984 at the Acropolis and would win its first WRC event in a privately-entered BMW driven by Bernard Beguin at the Tour de Corse in 1987.
Before its focus on the WRC in the early 1990s, Prodrive had already won three British Rally Championships, two Middle East Rally Championships, two Belgian titles, two French and an Irish championship, and would go on to win four Asia-Pacific titles during the 1990s with Subaru as well as the SCCA Pro Rally Championship in the USA in 2001.
Prodrive's success in rallying is mirrored by its success in circuit racing, a discipline it started in 1987 by running BMW's entry in the British Touring Car Championship. In 1988, in his first full season, Frank Sytner won the BTCC title outright, and then took class titles in 1989 and 1990 in the Prodrive-prepared car. After six seasons with BMW, Prodrive went on to run manufacturer programmes for Alfa Romeo, Honda and finally Ford, bringing the blue oval its final BTCC title in 2000 with the Mondeo, at the end of the Super Touring Car era.
In 2001, Prodrive turned its hand to sports cars, re-engineering the Ferrari 550 Maranello into a successful GT car and securing the ultimate accolade in sports car racing, by winning the GT class at Le Mans in 2003. This was a feat it was to repeat in 2007 and 2008 with the Aston Martin DBR9 through a full works programme with the iconic British manufacturer, a partnership which continues to this day.
While Prodrive was competing in sports cars from its Banbury base, in Australia it was running the factory Ford Performance Racing team in the V8 Supercar Series. After ten seasons, and finishing as runners up on four occasions, Prodrive sold the team at the end of 2012.
In 2014, Prodrive aims to add to its winning total as it returns to the FIA World Endurance Championship with Aston Martin Racing, now in its tenth year, and with its MINI rally and rallycross programmes.
Some of the greatest names in rallying and racing have driven for Prodrive over the years. The 55 rally drivers include eleven World Rally champions - McRae, Kankkunen, Vatanen, Alen, Mikkola, Sainz, Auriol, Burns, Solberg, Makinen and Gronholm - who were supported by 66 co-drivers. The 108 racing drivers include all the best touring and sports car drivers including Sytner, Menu, Tarquini, Weaver, Hoy, Rydell, Thompson, Lowndes, Brabham and Turner, as well as F1 stars like Villeneuve, Warwick, Palmer, Lamy, Salo, Verstappen and Davidson, while some - including Colin McRae, Warwick and Sarrazin - drove in both categories, McRae taking a podium at Le Mans in 2004.
Throughout the last 30 years, but particularly during the last decade, Prodrive has also supported customers running race and rally cars built by Prodrive in championships across the world. In 2013 alone, Aston Martin Racing customers took part in over 500 races.
Today, while motorsport remains core to Prodrive, it is just one of four businesses which include advanced technology, composites and Brand&, which produces the clothing collections for many motorsport teams, as well as automotive and sports brands.
"Walk around our headquarters in Banbury or our composite facility in Milton Keynes today and you are just as likely to see us making major assemblies and bodywork for sports and luxury vehicles as you are race and rally cars,” Richards continued, “Indeed, we are currently working on satellite components, the next Mars Rover, first class cabins for commercial jets and the latest technologies for electric and hybrid cars.
"Prodrive today is a far cry from when we started in 1984 in a small workshop at Silverstone, when the whole company would sit around the lunch table. Nowadays, it's the diverse nature of the business that's our strength and whilst I am certain we will still be racing cars in the future, I am equally certain that the technology we'll be applying will be quite different to that of today."
The full tally over the past 30 years reads as follows:
•1123 events: 472 rallies, 651 races
•262 wins: 132 rallies, 130 races
•2274 car starts: 871 rally, 1403 race
•6 WRC titles
•3 Le Mans titles
•4 BTCC titles