Ari Vatanen is to become the first brand ambassador for DMACK, it has been announced on the eve of Rally de Portugal.

The Finn, who won the WRC Drivers' title in 1981 and who is a four-time Paris Dakar Rally winner, was confirmed in the role ahead of the launch of the 2015 Drive DMACK Fiesta Trophy in Portugal. His 24-year-old son Max is currently competing in the one-make series for young rally talent.

"I truly am excited to be working with DMACK," said Vatanen, who was a member of the European Parliament for 10 years and who is currently president of the Estonian Aurosport Union.

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"I've followed the company's progress very carefully and am impressed with the strategy and future plans. There is a genuine enthusiasm across the business and the Drive DMACK Fiesta Trophy, which my son Max is benefitting from, is a real boost to aspiring rally stars."

Dick Cormack, DMACK managing director, added: "I'm both proud and excited to welcome a true motorsport icon to the DMACK family. Our brand has grown enormously over the last few years and this is a significant step to consolidate our presence even further with the support and knowledge that Ari can provide."