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Agree with everybody else.
NorthOne are suffering from delusions of grandeur - the WRC is on it's ar5e in this country. RallyGB passed without as much as a whisper from the National media, TV/Radio. It's disappeared down a black hole. While this sounds a good deal - it's preaching to the converted.
I thought NorthOne were keen to get it on a terrestrial TV station? Not keen enough. Where are the new fans going to come from? How do BMW-Mini feel that their debut season will be watched by very few people? It's quite incredible just how short-sighted NorthOne are.