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ford are experiencing plummeting sales. ford finance m-sport, who have not delivered anything for them. it is no surprise that ford are giving up. a bit like toyota nad honda in f1. it makes little commercial sense to continue pouring millions into a team for no result. they could have maybe done better (sports wise) if they had backed pro drive, instead.
still, with vw (and red bull) coming in next year, there is still interest in the series.