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Production motorsport was always bound to suffer when the bottom fell out of the car market.
Only a handful of manufacturers are enjoying a decent time in the car market at the moment (Volkswagen Group and Hyundai/Kia funnily enough), where as the rest have had to tighten their belts a bit.
And motorsport programmes are usually the first to go when new management blood without misty-eyes come in to turn things around (still think Subaru are missing a trick, however)
I suspect axing WRC is a result of Ford's new slimline 'global model' strategy. That said, it wouldn't surprise me if they throw their weight behind WTCC instead.