WSBK » FIXI-Crescent title sponsorship ends

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November 19, 2013 6:13 AM

re: "or the culmination of a specific length contract with the sponsoring company choosing not to renew"

behold the reoccurring theme of 99% of all sponsorship. when the "fansumers" fail to close the loop (and they always do), the cash heads for the hills, never to return.

or more telling... it shows up in other sporting events absent of bikeworld beggars. see entry for rally, sailing, F1, football, etc. see entry for Telefonica, Castrol, Santander, etc.

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