Alstare Suzuki has used the first round of the 2009 World Superbike season to announce a new title sponsor, one that will see them compete under a modified team name.
Italian company BRUX, which is associated with the dentistry industry, takes the place of Fonsi Nieto's personal sponsor Pepephone and joins Alstare on the team moniker. They will now be known as Suzuki Alstare Brux.
At a time when new sponsors in the sport a proving scarce, team manager Francis Batta was delighted to be welcoming Brux on board.
“I hope that 2009 will be the start of a new era for Team Suzuki Alstare Brux. We are very happy with our new title sponsor and intend to establish a long and successful partnership with them.
“We know that the WSBK Championship is highly competitive, but we are ready to take on this challenge and will give 100 per cent - as usual.
“Thanks to the support of BRUX and the experience and motivation of our riders, the Alstare squad will not disappoint the expectations of its fans!”