Pro Ride look to the future

Pro Ride Honda have revealed they are still in the process of finding new partners to better prepare themselves for a possible appearance in the World Superbike Championship later this season.

Having confirmed the release of rider Gregorio Lavilla in March, Pro Ride had hoped to be present for their home round at Monza, but were not in evidence.

However, the team have moved to deny rumours they are in the process of selling up, claiming they are committed to forming a performance centre with the intention of re-entering the series either later in the year or in 2010.

“We are a serious and well structured company in the administration and techinical areas, but it is clearly missing stronger commercial and marketing departments,” said team manager Marco Nicotari. “That's why we are working with some marketing specialists to solve this gap that are separating us from racing.

“For me it is easy to show how valuable it is the product we have, but in a moment like the one we are living nowadays, it is not easy to reach the people that can invest in racing projects and convince them that the “crisis” would not necessarily affect us.

“The targets now are launching the Performance Center, finally finding the partners that we are searching for a long time and that would be interested in investing in the second half of the championship with us and planning 2010. For next season we have been working in a project that is already half developed.

“Besides, for the rider that will be with us this year and probably also in 2010, I'd like to inform that we have been talking to very important names in the racing world, but nothing has been decided yet. It's simply unacceptable for me being far from the pit lane. However, I am responsible for a name and a company, and I am not keen to move my staff and my structure without a safe budget.”

Related Pictures

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Lavilla, Portuguese WSBK Test 2008
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