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Aprilia set to reveal Alitalia link up

Aprilia is expected to announce that Italy's national airliner, Alitalia, will lend its title backing to the World Superbike team in 2010
Aprilia will launch its 2010 World Superbike campaign this week in a ceremony that is likely to see Alitalia confirmed as its new title sponsor.

Rumours of Italy's national airliner becoming involved in Aprilia's World Superbike effort have been circulating for several months, but with just three weeks to go before the start of the new season, it appears a deal has been struck.

Significantly, Alitalia's involvement could well go beyond an external makeover, with BikeRacing claiming the team will become known as Aprilia Alitalia Racing as a result.

Aprilia ran without any major sponsors during its return to World Superbike competition in 2009, but its surprise success in the hands of Max Biaggi has made the team a more lucrative option for prospective sponsors during the winter.

Although it has been two decades since it was last involved in motorsport, Alitalia is still synonymous in Italian racing having been the distinctive backers for Lancia and Fiat during their World Rally Championship days.

British Superbike champion Leon Camier will partner Biaggi at Aprilia this season.



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pitlad - Unregistered

February 08, 2010 5:25 PM

Sounds like a backdoor way for the Italian Government to support an Italian WSBK team, and why not! :). How about RBS Management using some british tax payers money to support Triumph in WSBK instead of paying large bonus's to themselves :?

Jon

February 09, 2010 9:21 AM

On a complete tangent, am I the only person sick of getting ads for 'Online Party Poker'? Crash, I realise you're a commercial website but PLEASE frequency cap your online ads. I've had 7 windows pop up just from looking at 2 stories!!!



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