Aprilia has taken the wraps off the bike it will use to challenge for the 2010 World Superbike Championship title, revealing a bold new title sponsor in the process.

As has been rumoured for some months, Aprilia will receive significant backing from Alitalia, Italy national airliner, in 2010, a deal that sees the new RSV-4 decked out in the company's tricolor-inspired corporate logo.

Max Biaggi and Leon Camier will lead the team's charge this season, where the Italian operation will be keen to build on last season's one win and fourth in the standings.

Aprilia's 2010 campaign was launched at Rome's Leonardo da Vinci, where the RSV-4 came face-to-face with its airplane counterpart...

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