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Aprilia unveils Alitalia RSV-4

The rebranded Aprilia Alitalia Racing team unveils a striking new look for the 2010 RSV-4 ahead of this year's World Superbike Championship.
Aprilia has taken the wraps off the bike it will use to challenge for the 2010 World Superbike Championship title, revealing a bold new title sponsor in the process.

As has been rumoured for some months, Aprilia will receive significant backing from Alitalia, Italy national airliner, in 2010, a deal that sees the new RSV-4 decked out in the company's tricolor-inspired corporate logo.

Max Biaggi and Leon Camier will lead the team's charge this season, where the Italian operation will be keen to build on last season's one win and fourth in the standings.

Aprilia's 2010 campaign was launched at Rome's Leonardo da Vinci, where the RSV-4 came face-to-face with its airplane counterpart…

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Aprilia reveals the Alitalia-backed RSV-4 [pic credit: Aprilia Racing]
Aprilia reveals the Alitalia-backed RSV-4 [pic credit: Aprilia Racing]
Aprilia reveals the Alitalia-backed RSV-4 [pic credit: Aprilia Racing]
Aprilia reveals the Alitalia-backed RSV-4 [pic credit: Aprilia Racing]
Aprilia reveals the Alitalia-backed RSV-4 [pic credit: Aprilia Racing]
Aprilia reveals the Alitalia-backed RSV-4 [pic credit: Aprilia Racing]
Aprilia reveals the Alitalia-backed RSV-4 [pic credit: Aprilia Racing]
Aprilia launches the new Alitalia-backed RSV-4 [pic credit: Aprilia Racing]
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Boo - Unregistered

February 09, 2010 5:33 PM

What a cynical lot! I think it's great that an iconic - and relevant - sponsor has come into the sport. True, Alitalia has had some problems recently, but they aren't sponsoring Aprilia to throw money away, they are doing it to gain some publicity, which is all part of the recovery - spend money to make money and all that. Airliners have more in common with motorsport than Sterilgarda or Hannspree do anyway, but the more merrier I say!



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