WSBK »

Aprilia aiming to fly high with new sponsors

More than thirty years after it was the recognisable sponsor of Lancia and Fiat in World Rallying, Alitalia makes a welcome return to motorsport with Aprilia
For Italian motorsport fans, the Alitalia brand will long be synonymous with rallying but from 2010 they will need to get used to seeing the distinctive tricolour logo adorn a bike following the company's decision to sponsor Aprilia's World Superbike effort.

The Italian national airliner received global recognition in the 1970s when it provided backing to Lancia's World Rally Championship effort, a collaboration that has since made the Alitalia-liveried Stratos one of the most enduring images of its discipline.

Although the recognisable 'A' logo has been absent from motorsport for some time now, Alitalia will return to the international racing scene in 2010, albeit on a two-wheeled machine, after confirming it will back Aprilia.

Prompting a bold new makeover for the bike, as well as rebranding for the team, the Aprilia Alitalia Racing RSV-4 was launched at Rome's Leonardo da Vinci airport, the bike resplendent in its new colours, which also include significant backing from Italian oil company Eni-Agip.

For Maurizio Roman, director of Aprilia's parent company Piaggio, the 'Italianness' of the two brands makes the marriage wholly appropriate.

“Partnerships are often forged between brands and sponsors that have very little in common, with no relation whatsoever between their respective activities. Today, however, we are witnessing one of those rare cases of an auspicious union between brands that share many values.

“They share the same Italianness and, above all, the same commitment to technological advancement and excellence. Behind both are companies that strive to elevate prestigious brands to new heights, and which have made history in their respective segments.
In the early days, the Aprilia logo featured a tricolour capital A, which was strongly inspired by the graphic symbol of the national Italian airline.

“Today we are truly proud that Alitalia has chosen the fairings of the magnificent Aprilia RSV4 as the canvas to continue its history as brand involved to world class motor sports. It is a great honour and opportunity for Aprilia to bear the colours of a prestigious brand such as Alitalia and to represent its values in the highly competitive arena of the world Superbike championship.”

Aprilia made its return to World Superbike competition in 2009, Max Biaggi led the team to victory at Brno on the way to fourth in the overall standings. Leon Camier joins Biaggi having been signed to replace the retired Shinya Nakano.


Tagged as: Aprilia , RSV-4 , alitalia , lancia

Related Pictures

Click on relevant pic to enlarge
Aprilia reveals the Alitalia-backed RSV-4 [pic credit: Aprilia Racing]
Aprilia reveals the Alitalia-backed RSV-4 [pic credit: Aprilia Racing]
Aprilia reveals the Alitalia-backed RSV-4 [pic credit: Aprilia Racing]
Aprilia launches the new Alitalia-backed RSV-4 [pic credit: Aprilia Racing]
Aprilia reveals the Alitalia-backed RSV-4 [pic credit: Aprilia Racing]
Aprilia reveals the Alitalia-backed RSV-4 [pic credit: Aprilia Racing]
Aprilia reveals the Alitalia-backed RSV-4 [pic credit: Aprilia Racing]
Aprilia reveals the Alitalia-backed RSV-4 [pic credit: Aprilia Racing]
VD Mark, Jerez WSBK/MotoGP tests.November 2016
VD Mark, Jerez WSBK/MotoGP tests.November 2016
VD Mark, Jerez WSBK/MotoGP tests.November 2016
VD Mark, Jerez WSBK/MotoGP tests.November 2016
Torres, Jerez WSBK/MotoGP tests.November 2016
Torres, Jerez WSBK/MotoGP tests.November 2016
Torres, Jerez WSBK/MotoGP tests.November 2016
Sykes, Jerez WSBK/MotoGP tests.November 2016
Sykes, Jerez WSBK/MotoGP tests.November 2016
Sykes, Jerez WSBK/MotoGP tests.November 2016

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.




© 1999 - 2016 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.