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Suzuki secures new sponsor

Suzuki Alstare signs a sponsorship deal with the Biscaldi Group, one that will see it backed by Estonian alcoholic beverage brand VIRU in 2010
Suzuki Alstare has revealed its livery for the 2010 World Superbike season, complete with prominent new backing from alcoholic beverage company Biscaldi.

The Belgian-based team will wear the logos of 'VIRU', a premium beer brewed in Estonia, on its GSX-R1000 having already extended its partnership with the Dark Dog energy drink company.

Suzuki has run without decals during pre-season testing thus far, but the blue and black corporate colours of VIRU ensure that the livery bears much in common with that of its '09 counterpart.

VIRU also replaces Brux as a key sponsor, Suzuki having removed its logos from its bikes during the final three events after it began legal proceedings against them.

Suzuki has high hopes for the 2010 season having starred in pre-season testing with new signing Leon Haslam. The Briton was second fastest at the recent Portimao test, while team-mate Sylvain Guintoli was also a top ten contender.


Tagged as: Suzuki , Haslam , Guintoli , Alstare , viru

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Suzuki will carry backing from VIRU in 2010 [pic credit: Suzuki Alstare]
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cruachan - Unregistered

February 13, 2010 4:34 PM

Bike loods good and if it's as fast in the races as it has been in testing Suzuki will be there or thereabouts this season. SBK is going to be very competive this year I think. Whether you like Haslam or not, the only guys to beat him last year were 2 factory Ducatis, a factory Aprilia, an "official" Honda or whatever Ten Kate are properly called, and an alien on a factory Yamaha. 8 factory or official riders finished below him, as well as several well-established privateer teams, some of whom have won races in the past. Francis Batta runs a good squad that has won the SBK title, he's not going to sign someone because of who his dad is.



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