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New brand for WSBK in 2012

Infront to introduce new brand and 'visual identity' for FIM Superbike World Championship.
Infront Sports & Media is to introduce a 'new brand and an exciting visual identity' for the FIM Superbike World Championship in 2012.

The changes will coincide with the 25th anniversary of the production-bike world championship.

“The rebranding of the championship is one of our key priorities within the overall long-term innovation strategy for the series," said Philippe Blatter, President & CEO of Infront Sports & Media. "With our investment in the new identity the championship is set to being recognised as one of the top global motor sport properties.”

Paolo Flammini, CEO of Infront Motor Sports, added: “Passion, competition and accessibility are three key values that we continuously endeavour to communicate to our audience. People perceive and recognize them appropriate for SBK.

"The road is our origin: SBK comes from the roads, our bikes are production-derived bikes, our races are competitive and exciting and enable fans to identify themselves with the riders.

"This is why we have chosen to further develop the chevron, a familiar icon from the roads worldwide, as a key visual element for the new SBK brand family and bring it to life wherever we can.”

The full new SBK brand structure will be introduced later this year. The new brand has been developed by London-based Designwerk, whose previous clients include UEFA, the America's Cup, FEI and Peugeot.

Private equity group Bridgepoint - the majority shareholder of Dorna Sports, which owns the commercial rights to MotoGP - recently reached an agreement to acquire Infront Sports & Media.


Tagged as: infront

Related Pictures

Click on relevant pic to enlarge
World Superbike to be rebranded for 2012
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Jonathan Rea, drying track infront of his wheels, Czech WSBK Race 1 2012
Flammini, Ciabati, USA WSBK Race 1 2012
TV Cameraman, Australian WSBK 2012
Paulo Flammini, French WSBK 2009
Philippe Blatter, INFRONT President and CEO, Maurizio Flammini, Portuguese WSBK 2008
Philippe Blatter, INFRONT President and CEO, Portuguese WSBK 2008
Philippe Blatter, INFRONT President and CEO, Portuguese WSBK 2008
Philippe Blatter, INFRONT President and CEO, Portuguese WSBK 2008
Philippe Blatter, INFRONT President and CEO, Portuguese WSBK 2008
Philippe Blatter, INFRONT President and CEO, Portuguese WSBK 2008
INFRONT Logo, Portuguese WSBK 2008
Philippe Blatter, INFRONT President and CEO, Maurizio Flammini, Portuguese WSBK 2008
Philippe Blatter, INFRONT President and CEO, Maurizio Flammini, Portuguese WSBK 2008
Philippe Blatter, INFRONT President and CEO, Maurizio Flammini, Portuguese WSBK 2008
Philippe Blatter, INFRONT President and CEO, Maurizio Flammini, Portuguese WSBK 2008

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Heinz - Unregistered

October 05, 2011 8:50 PM
Last Edited 533 days ago

17 bikes started in France, 12 finished, at least three of them not running in 2012 we know all ready. Sort your tech rules out not fiddle with a logo. teams would love 50% of the cost of the rebrand. Load of cobblers

Liam48

October 06, 2011 1:40 AM

Why rebrand ? what is wrong with "World Superbikes"? it sound better than Superbike World Championship" they should concentrate more on getting more bikes on the grid and moving them back to production bikes.



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