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WSBK to breach ‘important’ new market with India move

Infront says the decision to visit India for the first time in 2013 will give participating manufacturers 'added value' to promote their products in a crucial market.
The announcement that the World Superbike Championship will enjoy a round in India next season is the latest move in the series' pledge to expand its international presence, according to organisers Infront.

A championship that has been mostly European-based since 1988, the calendar will receive an upheaval over the next couple of seasons, beginning with Russia's debut in August at the Moscow International Raceway, before the series visits India and makes a return to Indonesia next year.

Together with Indonesia, India is a crucial market for the motorcycling industry, something Infront CEO Paolo Flammini says is indicative of World Superbikes' determination to prove good value for participating manufacturers.

“The inclusion of the Indian round in the 2013 FIM Superbike World Championship calendar represents a great achievement for our series and reflects our continuous target to further extend its international presence.

“India today is one of the most important motorcycle markets in the world, not only in terms of existing bike sales numbers but also growth and the upgrading of the range offered to the consumer.

“Undoubtedly the inclusion of this event will greatly benefit all the protagonists of our series and will create significant added value for the motorcycle manufacturers.”

The round, which will be held on March 10th at the New Delhi-situated Buddh International Circuit – home of the recently introduced Formula 1 Indian Grand Prix – will bolster the number of overseas rounds, which are currently limited to Phillip Island in Australia and Miller Motorsports Park in the United States.

It remains to be seen whether India and Indonesia will be added to the calendar or replace existing events.




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