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Honda announces PATA title backing for 2013

PATA joins forces with Honda to become its title sponsor for 2013, a move that will also see Ten Kate revert to a two-strong line-up in the World Supersport Championship.
As well as confirming its rider line-up for 2013, Honda has announced it will feature a brand-new title sponsor for next season after agreeing terms with Italian snack company PATA.

A familiar brand to fans of WSBK, PATA made its first appearance in the series as a title backer for PATA B&G (itself an amalgamation of BRC Racing and Guandalini Racing) in 2010, before dropping the B&G appellation and progressing as simply PATA Racing from 2011.

Enjoying podium-winning success with Noriyuki Haga on an Aprilia last year, PATA switched to Ducati machinery for 2012 with Lorenzo Zanetti before doubling up to include Sylvain Guintoli mid-season. It was a relationship that yielded immediate results when Guintoli won the rain-affected second race on his debut outing with the team.

Despite this success, PATA was known to be seeking a factory-backed partner for 2013, but while it was originally linked to a move to Aprilia, its logos will instead appear on Jonathan Rea and Leon Haslam's Honda overalls next season.

A deal that will see PATA become the title sponsor of the team, the move will also see youngster Zanetti revert to the Ten Kate-helmed team in the World Supersport Championship, where he will be joined by Superstock 600 challenger Michael van der Mark.



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Sick Cylinder - Unregistered

September 22, 2012 8:15 PM

In 2014 Italian terrestrial TV drops MotoGP coverage and switched to WSBK on a multi-year deal -that will make sponsoring WSBK teams very attractive for Italian companies. I wonder if there is any truth in the rumour of a V4 Honda superbike for 2014 to coincide with Hondas anniversary, as revealed in MCN last Wednesday.

dollhouse - Unregistered

September 23, 2012 12:28 AM

@Sick Cylinder regarding italian Tv coverage, what you say starts from next year 2013, not 2014. WSBK is already on terrestrial coverage but will change network moving to the major one, while MotoGP will move to satellite pay tv only.



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