22 October 2013
BMW reiterates customer support commitment
In the wake of its factory withdrawal from the World Superbike Championship, BMW outlines its plans for supporting any prospective customer programme.
BMW has reiterated that it will continue to provide a dedicated customer support programme to those that continue to use its machinery in the World Superbike Championship next season.
Just five years after making its debut in the series, the German manufacturer has decided to withdraw its full factory effort, citing a desire to concentrate on its core road model business.
At the time of the announcement in July, BMW Motorrad insisted it will still remain partially involved in the series should a customer programme using the S1000RR emerge, either in WSBK or at national level.
Following the final round of the season at Jerez, BMW has now outlined those plans, revealing it will provide on-site circuit support, training workshops for engineers and technicians, and special racing packages for engines and electronics.
“BMW Motorrad and customer racing – they go hand in hand,” explained Stephan Schaller, President of BMW Motorrad. “To be successfully aligned as a manufacturer in the future, you have to be a strong partner for your customers. With a global approach, we will closely work together with our customers.
“We quite literally offer them the best riding experience – whether BMW customers on production bikes or professionals and amateurs on the racing scene. At the same time, we are able to meet all their requirements and offer comprehensive support in all areas.
“We are setting new benchmarks with this strategy. BMW Motorrad customer racing makes our brand and products even more dynamic and results in BMW Motorrad having a strong presence around the world.”
As it stands, there is no confirmed BMW presence on the grid in 2014, though it has been rumoured that former rider and ambassador Troy Corser is attempting to form a two-rider 'Down Under' team using a pair of S1000RRs.
Should this plan come to fruition, BMW says he can look forward to an 'existing structure enhances to meet customer's individual requirements'.
“I am very much looking forward to this exciting project,” said Berthold Hauser, who will head up the BMW Motorrad HP RaceSupport programme. “This close and continuous cooperation with our customers is unique in motorsport. With our input, we are helping teams to make the most of the innovative technology on the RR and HP4.
“We will do our bit to ensure that the RRS and HP4s in action in various championships are even more competitive. At the same time, our specialist knowledge and advice also allows ambitious amateur racers to enjoy the best riding experience. I am confident that we can follow on from the success we have achieved so far, and that BMW Motorrad can win over even more customers around the world through this project.”
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