Crescent Racing has announced that Voltcom will move from team partner to title sponsor for the 2014 eni FIM Superbike World Championship.

Voltcom Group's principal business is the provision of electrical services to the UK's electrical transmission and distribution networks.

The 'Voltcom Crescent Suzuki' team will feature an all-new line-up of 2013 title runner-up Eugene Laverty alongside a to-be-confirmed team-mate, tipped to be Alex Lowes.

"Crescent Suzuki is very pleased that the Voltcom Group has taken the decision to become title sponsor of the team after its first season in World Superbikes as a team partner," said team manager Paul Denning.

"To have secured such a prominent and forward thinking company such as Voltcom in today's tough commercial environment is good news for the team from a performance perspective - and shows the faith that the company is placing in what we are trying to achieve in 2014.

"We are looking forward to revealing the new 'Voltcom Crescent Suzuki' livery and look forward to a long and successful partnership, on and off track."

Voltcom replaces Fixi as the team's title sponsor.

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