Chaz Davies believes Ducati can return to winning ways in the World Superbike Championship this season.

The Welshman and team-mate Davide Giugliano took the wraps off the factory 1199 Panigale during the official team launch this morning at the Ducati Auditorium in Bologna, Italy.

The iconic Italian manufacturer has re-established its collaboration with Feel Racing as Ducati returns to the series in an official capacity in 2014 for the first time since 2010.

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Davies is still getting to grips with the Panigale, but has every confidence the bike has the potential to return to the top step of the rostrum once again.

"I haven't been riding the Panigale for very long yet but I feel that my bike has a lot of potential still to explore and evaluate," said the 26-year-old.

"It's important to continue to work hard and to stay focused on improving each component of the bike but this is a challenge that I'm very much looking forward to.

"I think that the bike has the potential to win races; we just need to keep working in the same direction and make the most of every opportunity that presents itself during race weekends.

"I think Davide and I will develop a strong working relationship and this will allow us to support and spur each other on to achieve positive results on the track."

The launch, streamed live on Crash.net, was attended by Ducati's top brass including Claudio Domenicali (CEO Ducati Motor Holding), Luigi Dall'Igna (General Manager Ducati Corse), Paolo Ciabatti (Sporting Director Ducati Corse), Ernesto Marinelli (SBK Project Director) and Team Manager Serafino Foti.

Ducati's 2014 livery, showcasing main sponsors TIM, Fiamm, Valsir and Diadora, has a somewhat retro look that will no doubt have great appeal to fans of the emotive Italian marque.