WSBK »

Laguna Seca WSBK round officially confirmed

Laguna Seca will certainly host a round of the 2014 WSBK Championship after an agreement was reached with a title sponsor.
The American round of the 2014 World Superbike Championship will definitely take place at Laguna Seca after the venue agreed a deal with GEICO Motorcycle to come on as the event's title sponsor.

WSBK returned to California in 2013 after an absence of almost a decade, replacing Miller Motorsports Park as the American representative on the calendar, with races won by Tom Sykes and Eugene Laverty.

Since then, Laguna Seca – an iconic raceway for two-wheel enthusiasts - was seemingly in danger of losing its place on the racing schedule after been removed from the MotoGP calendar, while the WSBK event was also subject to contract despite it being announced on the provisional running order.

Nonetheless, the US round will go ahead as planned at an earlier mid-summer date on July 11-13, marking the ninth event of the 14 round series, after an agreement was reached with GEICO Motorcycle as a sponsor.

“GEICO is a natural partner for this incredible motorcycle race weekend that provides access to an influential and extremely loyal enthusiast base,” commented Gill Campbell, CEO and General Manager of Mazda Raceway Laguna Seca. “As part of the sponsorship program, GEICO will activate onsite and be part of a vigorous website and social media initiative program.”

“GEICO is the proper teammate to promote the World Superbike event in the U.S., thanks to their experience in motorcycling in this important market”, added Marc Saurina, WSBK Commercial and Marketing Director. “We're glad to be the most important two-wheel world event at the iconic circuit Mazda Raceway Laguna Seca and we look forward to gathering a great number of followers, bikers and motorcycle fans in Monterey this summer.”



Tagged as: Laguna Seca

Related Pictures

Click on relevant pic to enlarge
Restart, U.S. WSBK, Race 1,  2013.
Maxwell, Suzuka 8 hours, 2014
Waters, Suzuka 8 hours, 2014
Waters, Suzuka 8 hours, 2014
Herfoss, Suzuka 8 hours, 2014
Stauffer, Kameya, Herfoss, Suzuka 8 hours, 2014
Olson, Suzuka 8 hours, 2014
Parkes, Suzuka 8 hours, 2014
Parkes, Suzuka 8 hours, 2014
Parkes, Suzuka 8 hours, 2014
Olson, Suzuka 8 hours, 2014
Maxwell, Suzuka 8 hours, 2014
Waters, Suzuka 8 hours, 2014
Hook, Suzuka 8 hours, 2014
Brookes, Suzuka 8 hours, 2014
Stauffer, Suzuka 8 hours, 2014
Gareth Jones, Suzuka 8 hours, 2014
Cudlin, Suzuka 8 hours, 2014

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.


RFS131

March 12, 2014 3:12 PM

I sure hope they run both sbk races on Sunday. Felt a bit ripped off when I bought tickets for Sunday as (usual)and only got to see one race last year. Many folks can't afford to spend the whole weekend at the races. Sunday has ALWAYS been race day! FFS!!



© 1999 - 2014 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.