The American round of the 2014 World Superbike Championship will definitely take place at Laguna Seca after the venue agreed a deal with GEICO Motorcycle to come on as the event's title sponsor.
WSBK returned to California in 2013 after an absence of almost a decade, replacing Miller Motorsports Park as the American representative on the calendar, with races won by Tom Sykes and Eugene Laverty.
Since then, Laguna Seca – an iconic raceway for two-wheel enthusiasts - was seemingly in danger of losing its place on the racing schedule after been removed from the MotoGP calendar, while the WSBK event was also subject to contract despite it being announced on the provisional running order.
Nonetheless, the US round will go ahead as planned at an earlier mid-summer date on July 11-13, marking the ninth event of the 14 round series, after an agreement was reached with GEICO Motorcycle as a sponsor.
“GEICO is a natural partner for this incredible motorcycle race weekend that provides access to an influential and extremely loyal enthusiast base,” commented Gill Campbell, CEO and General Manager of Mazda Raceway Laguna Seca. “As part of the sponsorship program, GEICO will activate onsite and be part of a vigorous website and social media initiative program.”
“GEICO is the proper teammate to promote the World Superbike event in the U.S., thanks to their experience in motorcycling in this important market”, added Marc Saurina, WSBK Commercial and Marketing Director. “We're glad to be the most important two-wheel world event at the iconic circuit Mazda Raceway Laguna Seca and we look forward to gathering a great number of followers, bikers and motorcycle fans in Monterey this summer.”