26 April 2014
WSBK Assen: BMW launches Race Trophy prize
BMW ups its support for its international customer racing programme with the launch of its new BMW Motorrad Race Trophy initiative.
BMW Motorrad has announced an increase for the support of its customer racing programme with the announcement of its new Race Trophy incentive.
The manufacturer withdrew factory-backed support from the World Superbike Championship at the end of the 2013 season, but has been insistent it will continue to provide backing for customers in various series around the world, including its three privateer entries in WSBK.
In addition to this, BMW has now launched its Race Trophy, designed to reward those racing with BMW in a variety of different championships, including WSBK, BSB, Endurance, Isle of Man TT, Macau GP and Sidecars, as well as national series in Brazil, France, Canada and Italy, amongst others.
With points to be given to participating riders based on their results in their respective series (calculated through a devised formula), the 15 best riders will receive money rewards from a total prize pot 100,000 Euros.
“We have set ourselves the goal of making BMW Motorrad a pioneer when it comes to innovative ideas in motorsport”, said Stephan Schaller, President BMW Motorrad. “Our aim is to re-define standards in customer racing. For this reason, we are delighted to be able to present a project, the likes of which has never been seen before in international motorcycle racing: the BMW Motorrad Race Trophy.
“We are the first manufacturer in the world to offer a racing project spanning every continent with an own classification for our privateer riders. As such, BMW Motorrad riders all over the planet are part of one big family. The BMW Motorrad Race Trophy is one part of the extended customer sport programme we offer from 2014 on.
“Our racing customers are perfect ambassadors for our brand, as they fly the flag for BMW Motorrad on every continent. BMW Motorrad Motorsport repays them for their commitment by offering comprehensive support and many other benefits.”
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